Ria has an audition coming up, her rehearsals are going strong, but suddenly her Bluetooth speaker stops working. With the clock ticking ria turns to her favorite shopping destination, Chroma, India's leading only channel electronics retailer. On her way home, Ria goes through the features and reveals the top two selling speakers. She selects the speaker with the earliest delivery. She adds it to the cart and completes the purchase. Ria is notified that the speaker will get. Delivered the same day. Ria is delighted with the quick and easy on-the-go shopping experience. Today, the customer ‘s journey in fact has started online. We are realizing that before coming to the store, customers want to have a good idea of what this product looks like together with Omni store. What it offers the customer is an ability to look at the product to shortlist the product before they come in, so that once they are in the store, they are able to select the product, pick it up, check out and they are back. And this leads to very, very high customer satisfaction. Our vision is that we want to become the number one in Cdit retail. In experience, the experience that the customer has in procuring the item and enjoying the product that he buys and therefore Omni channel was the way to go. And hence the entire transformation is towards Omni channel. Ria has cracked the audition. It's Diwali and Ria decides to gift a TV to her mom, Mira. They search online and Mira likes a few options. They decide to visit the nearest chroma store to see the TVs up close. Ria and Mira are greeted by an experted Cromer. He looks at Ria's online card and sees her shortlisted choices. He takes them to the TV section. Ria and Mira experienced the magic of TCS Omni store. They pick up their favorite and opt for a two year extended warranty. We have a very unique relationship with TCS. TCS Interactive helped us develop the complete Omni channel customer journey vision. And then we have been working with them on multiple aspects of the customer journey. Chroma is way ahead of its times in terms of its Omni channel strategy and they are unshakable belief in technology is a delight that serves as their competitive differentiator as well. Secondly for chroma thesis is not just a vendor but a knowledge partner. What this is enabled is for chroma and TCS to jointly fashion a unique commerce journey with the customer experience that is futuristic best in class across all the customer touch points that is bound to advance chroma. Towards his burning desire to be the most preferred retailer for the Indian consumers. Spotting amazing exchange offers on mobile phones, Ria decides it's time to upgrade. She gets a good deal as the store associate offers her the best prize. She decides to exchange her old phone for the new one. He'll adds an extra store discount and redeems her loyalty points, choosing an easy EMI option. Ria makes the payment and gets a paperless receipt. Weekends and no long queues at the billing counter. The impossible is now the norm at Croma. With Unified Commerce enabled, checkout made possible by TCS Omni store. The Omni store training was given to all the chroma associate across all the chroma store post completing the training, the adoption was done within two weeks by the Employees. The ability to translate that into a very enriching store experience by having Omni store act as a copilot for a store associate is the very very big advantage that they have with those. 
With TCS Omni store Chroma is now able to offer unified and frictionless shopping experiences, giving shoppers like Ria and Mira a reason to come back for more. 100% installed mobile checkout, four times faster billing setup. Quick adoption across 500 plus stores nationwide rollout in two weeks. Chroma now delivers flawless only channel experiences anytime, anywhere, freeing customers from queuing up at fixed checkout counters. 
In a large vision like this, where we are really talking about an Omni channel experience which is unique, perhaps unique in the world, it's not yet developed elsewhere. It's it requires a very integrated partnership. TCS is not across the table. They are at the table with us, so they they discussed together, we develop everything together. We develop the strategy together and that that's what you really need in a in a ambitious program like this, the first Diwali after EMBOSS, we could see that there was tremendous growth, the comparable store. Growth was upward of 20%. 
We are excited about the future of our partnership with chroma. And are committed to nurturing this purpose driven partnership with our shared beliefs in the power of technology, innovation and transformation we are supremely confident of being able to change the paradigm of the customer experience for Chroma's Customers. Exceptional shopping experiences at Croma powered by TCS Omni store.