Aviation truly matters. Enables people to connect. Enables people to meet and be inspired by each other. 
The interconnected global community brought tailwinds to the aviation industry that expects to double its passengers in the 
next 15 years, but at the same time, they are under pressure because of climate change to create a more sustainable future for 
the airline industry. SAS is pushing the boundaries of innovation. Since the day we were actually created, innovation has been part. 
Of SAS who we are, besides huge investments in aircraft technology is the single largest investment for us in order to ensure that we 
continue to innovate and take us towards a more sustainable future. But we chose to work with TCS because they provide in-depth 
knowledge in our industry and they are innovative and they have a lot of knowledge about new technology that we want to leverage. 
The first project between SAS and TCS was adoption of our unified cloud based finance and accounting platform. 
After this successful start, we ask TCS to become SAS strategic IT partner to help us with the transformation of infrastructure of 
applications and of processes to address the needs of the digital customer. We built together a new ecommerce platform that enhanced 
the customer experience but also simplified the role of the new digital products and services, this has not only increased our sales, 
but also improved our customer satisfaction. And we are now using AI to automate all different kinds of processes with for example, to 
improve customer service and to reduce response time for customer queries. To embrace digital innovation and the 
latest use of emerging technologies, they've created SAS Labs division. They are running together with TCS. 
We've been designing A conversational engine and we call it Turi. It's based on a chat bot technology and the ambition is to support 
the travelers from when they're home to their destinations. Proactively, we're working along with crew to design the 
best crew app experience ever to support them with roster, with planning with the check in and to support even traveler on board of 
the plane. And we also have initiatives for the traveler. For instance, we have been conceptualizing this personal backpack. So it's a
device that travelers to hang on the back and this is also a sustainability initiative to reduce. Paper prints. But that's not all.
TCS experts are constantly developing and testing the latest technologies. We're here in India Today to get inspired to learn about 
innovation and get some new ideas about future technologies that we may apply. It's been a fascinating change journey with SAS that has 
been built around the TCS's Business 4.0 framework, helping SAS move from an airline brand to a lifestyle brand and a digital. First, 
airline or deep contextual knowledge of the industry as well as our understanding of the digital technologies like cloud, artificial 
intelligence and automation on the industry places us uniquely to identify new market opportunities. Some of the high interest today is 
actually how you can really deploy these new technologies in an operational environmet such as aviation. 
Aviation matters. We need to ensure that we can continue on that path and the next generation also can travel as 
much as we can, but they need to do it in a more sustainable way and it's our job to make that happen.