Services
Data and Analytics
Harness the Power of Data and Analytics for better Business Outcomes
Highlights
- Enterprises today must have a robust decision-making framework in place at the functional level to drive accelerated outcomes and meet KPIs.
- TCS Business Analytics Offering knits the data flow across an enterprise using artificial intelligence and drives innovation across all its functions.
- The framework delivers on business KPIs related to smart compliance risk identification, sustainability services, marketing analytics, and more.
In this article
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Overview
TCS Business Analytics Offering accelerates business outcomes with intelligent, immersive AI capabilities.
Enterprises are focused on accelerating business outcomes that deliver high-impact results. While there is a sharp focus at the CIO level, enterprises must also address objectives and be highly relevant at the functional level. Maintaining a granular focus to stay relevant will help enterprises deliver on function-specific KPIs at the CMO, CHRO, and CSO levels.
TCS Business Analytics Offering is a data and analytics framework that leverages AI to build innovative business offerings across non-CIO functions in an enterprise. With artificial intelligence, machine learning, natural language processing, knowledge representation, and immersive analytics, the framework provides smart capabilities for personalized customer experiences and quicker time-to-value.
The offering includes:
Customer analytics
Sales and marketing analytics
Workforce analytics
Sustainability analytics
Inspection-as-a-service
TCS Business Analytics Solutions is a framework that addresses the context and priority of different functions in an enterprise.
Customer analytics
Get a 360-degree view of the customer.
What it does
Customer analytics develops a unified view by analyzing and associating customer interactions across multiple touchpoints with existing insights, enabling better customer service and sustained customer loyalty.
It focuses on knowledge-based consulting and utilizes our deep domain knowledge, AI-ML-based accelerators, and solution frameworks such as PredictCX—a complete digital solution with in-built customizations to improve customer experience.
Benefit
Enhances customer tenure by about 10%, increases customer loyalty, and improves lifetime value.
Sales and marketing analytics
Hyper-personalized offers powered by data-driven interventions.
What it does
Sales and marketing analytics focuses on hyper personalization through a dynamic recommendation engine enabling higher return on marketing investments. It leverages our cross-industry functional and technical expertise to help marketing functions through Next Best Action and other solutions. Our presence in industries such as banking, financial services and insurance, retail, and media helps deepen customer relationships and foster long-term loyalty.
Benefit
Delivers 40–60% increase in sales as well as 60–80% lower marketing costs and improved conversions with the elimination of duplicate campaigns and redundant messaging.
Workforce analytics
Transform workforce experience, productivity, empowerment, and well-being using decision sciences.
What it does
Workforce analytics employs AI-enabled analytics solutions to complement existing systems and improve talent experience, productivity, and well-being. It builds on our proprietary products and services along with niche partner products, TCS Research and Innovation, and domain and technology accelerators.
Benefit
Delivers a 50% reduction in hiring efforts for internal mobility and up to 50% improved learning agility with hyper-personalized learning content.
Sustainability analytics
Sustainable performance balanced with business value generation.
What it does
Sustainability analytics addresses value chain analytics, data and circular marketplaces, and sustainability disclosures. It conceives sustainable solutions using an extensive partner ecosystem. Our skilled consultants backed by industry-tested best practices and data and analytics-centric platforms and solutions add value to your business.
Benefit
Unlocks higher economic, environmental, and social value culminating in higher brand value.
Inspection-as-a-service
Inspection of critical services for citizens.
What it does
Inspection-as-a-service uses an AI-powered engine to put together data from thousands of devices such as closed-circuit cameras and sensors to allow monitoring at a large scale and unbiased, rapid, and traceable reporting. Its use cases range from inspecting school sanitation to hazardous waste disposal and enforcing law and order. All this on a fast, secure, and reliable cloud environment.
Benefit
Leverages its potential to be a change agent for growth and prosperity to enhance environmental, social, and corporate governance, and to grow a community’s social, natural,and human capital.
