Whether it’s running a marathon or helping businesses thrive in applying new technology innovations at scale, Tata Consultancy Services (TCS) understands what it takes to keep pushing the limits of what’s possible.
Over five decades, since its inception in 1968, the TCS brand has emerged as a market leader in the global IT services and consulting industry. Kantar Brandz ranks it as one of the Top 50 brands across all industries globally in 2024, and the #1 brand in India. Brand FinanceTM values the TCS brand at $21.3 billion, making it the second most valuable brand in the industry.
Rooted in the heritage of the TATA brand, representing trust, quality, and a sense of service to the community, the TCS brand has come to signify the highest standards of innovation, technology expertise and customer service.
The TCS brand is focused on creating long term value for clients, investors, employees and the community. It is defined by its long-term client partnerships. Many of which have been built over decades, navigating every technology cycle, from mainframes in the 1970s to Artificial Intelligence today.
With partnerships that go the distance, it is only fitting that one of the most prominent manifestations of the TCS brand lies in its sponsorships of 14 of the world’s most prestigious marathons and endurance events.
Building a brand is like a Marathon. Every step you take matters, while keeping focused on the distance ahead. The TCS brand has been built ensuring the highest standards of innovation, technology expertise and customer service – along with a deep sense of long-term partnership with our clients, collaborators and the community. We run together to harness the power of technology in improving human experiences – from how we do business, to how we live, organize and prepare, as we perpetually adapt to a world of constant change.
TCS is leveraging the power of technology to build a future that breaks free from constraints of the past, creating innovative, high-value offerings that balance sustainability with economic growth.
We help our customers act—not just to prosper in the short term but to lead, innovate, and create a legacy for generations to come.