Arun Rasika Karunakaran

Arun Rasika Karunakaran has worked with more than 15 retailers across the US, Australia, and the UK. She has spearheaded multiple business consulting engagements in merchandising for varied retail segments—general merchandise, fashion, fresh, pharma, home improvement, pet specialty, and office supplies. She has strong expertise in applying technology for solving retail business problems leveraging AI-ML platforms. Her focus is on embedding sustainability in retail operations—assortment planning, store space planning, omnichannel strategies, item analytics, retail product pricing, and promotions.

She has co-authored a patent for hyper-localization of retail assortments and optimization of operations across the value chain. Rasika now heads presales for TCS’ AI-powered retail strategic intelligence platform, TCS Optumera^TM, in North America.