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TCS Sports Sponsorship: Where Technology Meets Sports
Highlights
- Researchers at Canada’s University of Waterloo have predicted that if the current climatic trends continue, only 10 of the 19 Winter Olympics venues will be naturally viable winter sports centers by 2050 and only six by 2080.
- The ReScore app enables sports organizations and event planners to measure, track, and improve their sustainability performance across a wide range of metrics.
- TCS envisions a future where sustainability is not just a buzzword but a guiding principle that shapes every aspect of the sports ecosystem.
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Sports venues under climatic stress
Extreme climate events such as rising temperatures, floods, hurricane damage, and pollution are beginning to impact sporting events, affecting where and when they can be held.
Researchers at Canada’s University of Waterloo have predicted that if the current climatic trends continue, only 10 of the 19 Winter Olympics venues will be naturally viable winter sports centers by 2050 and only six by 2080. According to a recent report, 23 of the 92 professional soccer clubs currently playing in the Premier League and English Football League can expect partial or total annual flooding of their stadiums by 2050.
TCS has always championed advancing sustainability goals through sports. We have now taken another step forward by joining the Green Sports Alliance (GSA) as a Play to Zero partner. This partnership marks the latest milestone in our commitment to advancing sustainability through sports.
Advocating sustainability through sports
Our decision to become a GSA member is rooted in our unwavering dedication to fostering sustainable practices across industries.
By joining forces with GSA and our fellow Play to Zero partners, we aim to use the influential platform of sports to drive awareness, inspire action, and make a meaningful difference for the planet.
At TCS, we envision a future where sports spark advances in environmental stewardship, such as promoting responsible consumption, resource efficiency, and eco-friendly practices. With our expertise in technology and innovation, we are poised to join our partners and help transform the sports landscape into a beacon of sustainability.
Driving innovation and impact
At TCS, our commitment to sustainability in sports is not merely rhetoric; it’s backed by concrete actions and initiatives that highlight our dedication to making a significant real-world impact.
One such initiative is the ReScore app, developed in collaboration with the Council for Responsible Sport. This simple app enables sports organizations and event planners to measure, track, and improve their sustainability performance across a wide range of metrics. ReScore offers stakeholders actionable insights and best practices to adopt greener practices, minimize their environmental footprint, and boost the overall sustainability of sporting events.
The Indianapolis Motor Speedway, home to the largest single-day sporting event in the world—the Indianapolis 500— became the first sports facility to achieve organizational certification through the Council for Responsible Sport. The TCS London Marathon became the biggest running event in the world to earn the Council’s gold certification using ReScore while the TCS Toronto Waterfront Marathon became the only race in Canada to earn Evergreen certification.
Furthermore, we have forged strategic partnerships with leading players in the sports industry to drive sustainability on a global scale. One such partnership is with Jaguar TCS Racing in the all-electric ABB FIA Formula E World Championship, the first net zero sport since its inception in 2014. By combining advanced technology with a shared commitment to sustainability, TCS and Jaguar TCS Racing are setting new standards for sustainability and performance, demonstrating the power of collaboration in driving positive change.
Future of sports ecosystem
While we have made significant strides in advancing sustainability through sports, the journey is far from over.
As a member of the Green Sports Alliance, we are committed to continuing our efforts to push the boundaries of innovation, collaboration, and sustainability in the sports industry.
Looking ahead, we envision a future where sustainability is not just a buzzword but a guiding principle that shapes every aspect of the sports ecosystem. From stadiums and arenas to fan engagement and athlete performance, our aim is to drive holistic transformation by embedding sustainability into the DNA of sports culture.
As a champion of sustainable practices, we remain steadfast in our mission to leverage the power of sports to inspire communities, empower stakeholders, and build better, more sustainable futures for generations to come.
