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Siva Ganesan
Senior Vice President and Global Head, AI & Data Business Unit, TCS
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Explore the future of AI-powered business models, industry innovations, and advanced decision intelligence
In the coming week, many people, with diverse perspectives, will converge at NVIDIA GTC with one unified goal: understand how modern AI is permeating all facets of societal spaces and enterprise places.
This is a unique opportunity to collaborate with other innovators and business leaders to explore how AI and accelerated computing are taking us to a new era where machine and human intelligence is deeply interconnected.
AI advances are already revolutionizing how businesses make decisions. While numerous industry professionals have focused on the power of AI agents to automate tasks, we see a bigger picture: harnessing agentic AI to create the next frontier in AI decision-making with Intelligent Choice Architectures (ICAs).
In this context, the power of AI agents isn’t to simply accomplish tasks on their own, but rather to fundamentally improve human decision-making. ICAs combine generative and predictive AI capabilities to present a deep range of intelligent options for executives, including trade-offs, hidden opportunities, and feedback loops.
Depth in options is important because it’s not just better decisions that executives need: it’s better choices. Generative and predictive AI have arrived to create the insights and foresight needed to give leaders superior choices.
Perpetually adaptive decision-making
Business has never been so complex. From geopolitical disruption to generational society shifts, the factors an executive must consider before making a choice can seem overwhelming. As the world becomes more automated, strategic decision-making sets businesses apart—but that decision-making must happen at unprecedented scale and speed.
ICAs are coming at just the right time to make it happen. Research from TCS and MIT Sloan Management Review shows that ICAs not only make it easier to make decisions; they also act as a forcing function for organizations to redesign decision rights, accountability frameworks, and power dynamics.
We must embrace dynamic decision-making to fuel perpetually adaptive organizations. With ICAs continually learning, evolving, and becoming more aligned with organizational goals, businesses can turn complexity into competitive advantage and thrive in 2025 and beyond.
The transformations to come
The impact of AI, which we believe will be even greater than that of the internet and mobile in regard to business transformation, will change not just how we make decisions, but every facet of how business is done.
With the promise of quantum on the horizon, how will AI continue to accelerate change across business and society? Which industries will transform first?
The manufacturing industry exemplifies the advancements AI is bringing to how businesses operate. In a traditional factory, like a traditional business, a process error can cause a ripple effect that disrupts the entire organization. But in a Future-Ready Factory, a process error wouldn’t occur, because the organization’s interconnected intelligence would identify it before it happens, leveraging technology ranging from digital twins, vision AI, scalable AI, generative simulations, and robotics to predict, adapt, and optimize in real-time.
These types of technologies are coming to every industry, accelerated by democratized access to AI models and powered by more and more advanced computing options. A new era of interconnected intelligence is arriving even faster than expected. The benefits will be many, but realizing the full value of AI advancements means investing in the future now—building the frameworks we will need to scale AI and reimagine business.
TCS is a Diamond Sponsor of NVIDIA GTC 2025. Join our speaking sessions to hear from our visionary presenters, who will share insights on implementing AI at scale, industry-specific AI adoption, and the evolution of AI-powered business models.
Connect with us at NVIDIA GTC 2025 as we redefine decision-making in the AI era and visit Booth #1314 to view our solution showcase.
Find out more: https://www.tcs.com/who-we-are/events/tcs-at-nvidia-gtc-2025
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