An Overview
TCS is an IT services, consulting and business solutions organization partnering many of the world’s largest businesses in their transformational journeys for the last 56 years. It has a global presence, deep domain expertise in multiple industry verticals and a complete portfolio of offerings – grouped under consulting and service integration, application services, digital transformation services, AI and cloud services, engineering services, cognitive business operations, and products and platforms – targeting every C-suite stakeholder.
The company leverages all these capabilities and its profound contextual knowledge of its customers’ businesses to create bespoke, high quality, high impact solutions designed to deliver differentiated business outcomes. These solutions are delivered using its operating model which enables a highly distributed, Location Independent Agile™ delivery.
TCS geographic footprint covers North America, Latin America, the United Kingdom, Continental Europe, Asia Pacific, India and Middle-East Africa.
TCS considers industry verticals as its primary go-to-market business segments. The five key vertical clusters are: Banking, Financial Services and Insurance (BFSI), Communication, Media and Technology (CMT), Consumer Business, Life Sciences and Healthcare, Manufacturing and Others such as Energy, Resources and Utilities, Public Services and Products.
Strategy for Sustainable Growth
TCS has successfully navigated through multiple technology cycles since its inception, transforming and adapting each time to build relevant new capabilities and helping its clients realize the benefits of that innovative technology. TCS’ responsiveness, agility and adaptability to change have been core to its longevity.
Customer-centricity is at the heart of TCS’ strategy, organization structure and investment decisions. TCS has been broadening and deepening customer relationships by continually looking for new opportunities and newer areas in their businesses to add value, proactively investing in building capabilities, reskilling its workforce, and launching innovative services, solutions, products, and platforms to address those opportunities.
TCS is reinventing itself at a time of unprecedented change in the IT Services industry. Digital, AI and Cloud technologies are now business enablers, and core to success of business, fueling the need for enterprise-wide transformation and continuous innovation.
Technology disruption is blurring traditional industry lines, making cross-industry expertise an imperative. Adaptation is the key to survival. TCS believes in the power of inspiration and invention to build greater futures and help in transforming industries. The company’s research and innovation team apply scientific rigor and a collaborative mindset to solve pressing problems faced by industries and society.
Over time, this strategy has resulted in deep and enduring customer relationships, a vibrant and engaged workforce, industry-leading profitability, a steady expansion of the addressable market, and a proven record of accomplishment in delivering longer term stakeholder value.
As TCS transforms industries, building momentum requires continuous perseverance, flawless execution against the company’s strategic priorities: Customer Centricity and Employee Empathy
TCS Integrated Business Model
Value creation
Value creation
TCS’ Strategic Responses to Opportunities and Threats
Opportunity / Threat
TCS Approach
- Proven track record in helping enterprises reduce their cost of operations.
- Proactive pitching of IT and business operating model transformations that deliver greater efficiency, enhance enterprise agility, resilience and throughput.
- Leveraging full services capability and deep client relationships to propose product-aligned operating models.
- Use of TCS Cognix™ to accelerate operations transformation, using over 600 pre-built automation components that infuse AI/ML and other technologies into IT and business processes to reduce human intervention, increase velocity and throughput.
Outcomes
- Strong deal flow resulting in a robust order book that gives better visibility of medium to long-term growth.
- Market share gains in vendor consolidation led deals.
- Efficiency gains helping fund client’s transformation programs in some instances.
- TCS Cognix recognized as a means of driving quicker realization of RoI.
TCS Approach
- Focused on developing contextual knowledge and applying that for inside-out transformations.
- Continued investments in research and innovation, TCS Pace Ports, and intellectual property.
- Dedicated practice with domain experts to bring together TCS’ differentiated capabilities from across the organization to stitch together comprehensive solutions.Proactive pitching of solutions to customers’ most pressing business problems.
- Refocused on industry expertise, as well as technology and service lines, increased investment in regional markets to diversify portfolio.
- Nation building programs which add to capabilities and credentials.
- Deepened partner ecosystem for joint go-to-market strategy.
Outcomes
- Expansion of addressable market.
- Higher quality revenue, lending margin resilience.
- More deeply embedded in the client’s business.
- Engaging with a broader set of buyers in the client organization.
- Higher visibility within C-Suites.
TCS Approach
- Set up the AI.Cloud unit bringing both Cloud and AI capabilities together to drive transformations for the customer under a ‘Responsible AI’ framework; invested in Intrapreneurial teams to discover the art of the possible.
- Continued investment in skill building, certifications, credentials, IP and accelerators.
- Made available TCS products and solutions on public clouds.
Outcomes
- Strong growth in cloud migration and transformation revenues.
- Working on 250+ PoCs and PoVs in Assist and Augment use cases, few programs moving into production.
- Top tier partner to each of the hyperscalers.
- Preferred partner to clients seeking to use cloud native capabilities to power their business transformation.
- Over half of the workforce trained in AI/ML and GenAI technologies.
TCS Approach
- Strengthened alliances and launched new offerings around the popular and new SaaS products.
- Helped ISV* clients upgrade their products to launch new SaaS versions.
- Partnering with product manufacturers to help launch innovative as-a-Service offerings using TCS Bring Life to Things IoT framework.
TCS IP
- Promoted SaaS versions of in-house product portfolio, now available on hyperscaler platforms.
- Used IP portfolio to launch new platforms that bundle IP and shared services on the cloud.
Outcomes
- Outperformance and differentiated growth compared to peers.
- Stronger win-win partnerships.
- Expansion of addressable market.
- Strong growth in SaaS sales.
- Platforms drive stickier relationships, with long term revenue visibility.
