Microsoft Marketing Data Analytics

Challenge

Disparate business intelligence solutions on devices prevented effective data analysis.

The Business Intelligence (BI) units handling data from various Microsoft devices such as Xbox, Surface, Phone, HoloLens, Band, and Windows operated in silos. The Windows and Devices Group (WDG) wanted to consolidate these units into a single analytics organization. They sought to deliver performance-based insights into various Microsoft devices like user adoption and user awareness. If Microsoft could transition from point solutions to a platform approach, they could gain stakeholders’ confidence by delivering rich insights, optimize repeatable tasks, and promote self-service.

TCS enables real-time analysis of diverse device data on unified platform.

We developed a unified, extensible, and scalable data platform, and in the process migrating disparate systems onto COSMOS, Microsoft’s Big Data solution. Our solution helps identify data quality issues, provides self-serve capabilities, and enhances user experience. Data marts created empower their data science team with faster and more accurate analysis, insights, and reports. We also help build complex survey workflows and statistical models to enable a deeper understanding of customers’ attitudes and behavior.

Leveraging our solution, WDG delivered key initiatives and projects on time, exceeding quality expectations. With our focus on continuous improvement, we enabled automated monitoring, minimized data latency, and improved processes across all their products.

“The team is very passionate, has strong technical capabilities…”

Nitin Gautam, General Manager, WDG, Microsoft

Using our Global Network Delivery Model (GNDM™) and Integrated Services delivery framework, we support Microsoft across Europe, the Middle East, Asia Pacific, and North America. Our delivery framework leverages best practices, tools, and processes across engagements to enhance Microsoft’s data and analytics efforts.

Contact

TCS is here to make a difference through technology.

We’re in it for good, driving positive change for the benefit of all.

Extraordinary expertise leads to remarkable results.

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

Upcoming events

TCS works hand in hand with world-leading investors.

TCS is here to make a difference through technology.

We’re in it for good, driving positive change for the benefit of all.

Extraordinary expertise leads to remarkable results.

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

Upcoming events

TCS works hand in hand with world-leading investors.

Unified Device Data Platform for Microsoft

Challenge

Disparate business intelligence solutions on devices prevented effective data analysis.

TCS enables real-time analysis of diverse device data on unified platform.

Nitin Gautam, General Manager, WDG, Microsoft

Transformation starts here

Find out more

TCS is here to make a difference through technology.

We’re in it for good, driving positive change for the benefit of all.

Extraordinary expertise leads to remarkable results.

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

Upcoming events

TCS works hand in hand with world-leading investors.

Challenge

Disparate business intelligence solutions on devices prevented effective data analysis.

TCS enables real-time analysis of diverse device data on unified platform.

Nitin Gautam, General Manager, WDG, Microsoft

Related reading

Transformation starts here

Find out more

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