- Overview Press tab for submenu items
TCS is here to make a difference through technology.
Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
-
Industries
-
Services
-
Products and Platforms
-
Research & Innovation
Overview
Overview
Overview
Overview
Industries
expand here
Services
expand here
Products and Platforms
expand here
Research & Innovation
expand here
- About Us Press tab for submenu items
We are with you for the long run.
Our triple bottom line focuses on people, the planet, and purpose. Together we are ready to go the extra mile to empower communities while transforming countless lives and industries along the way.
-
Leading with Purpose
- Overview Press tab for submenu items
Extraordinary expertise leads to remarkable results.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
-
Customer Stories
-
Perspectives
-
Global studies
-
Topics
- Overview Press tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Overview
Overview
Overview
Overview
Overview
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
- Overview Press tab for submenu items
Find the latest news about TCS in our Newsroom
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
-
Press releases
-
News alerts
-
Analyst recognition
Recent recognitions
View all -
Events
-
Media kit
- Overview Press tab for submenu items
TCS works hand in hand with world-leading investors.
Tata Consultancy Services LimitedNSE:TCSINR -
Management Commentary
-
Financials
-
News and Events
-
ESG
-
Resources
Overview
Overview
Overview
Overview
Overview
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
Top Results
Showing
10
01 - 07
-
Retail / White Paper
You have these already downloaded
We have sent you a copy of the report to your email again.
Enhance consumer engagement through AI-driven personalization
Driving hyper personalized customer experiences is still a moving target for most retailers. Despite expanding budgets on acquiring leads, massive ad campaigns, and investments in personalization capabilities across channels, retailers are struggling to drive consumer engagement and earn loyalty. That’s because most retailers still rely on antiquated parameters such as demographics to craft their personalization and customer retention strategies.
Satisfying customers in real time requires a deep understanding of their individual preferences to serve their immediate needs and aspirations. While demographics will always have a place in the personalization playbook, the brands that understand and respond to intent are better positioned to drive superior consumer engagement.
This paper stresses on the need to adopt an intent-based, AI-driven personalization framework to drive personalized customer experiences and enhanced customer lifetime value (CLV).
Related reading
1/4
Retail
10 Retail Trends in 2025 that will Shape the Future of Shopping
White Paper
|
11 Dec 2024
Opens in new tab
2/4
Retail
Nishant Gupta
Avantika Tijare
Anmol Kankariya
Bringing the glitter back to jewelry retail
White Paper
|
25 Nov 2024
Opens in new tab
3/4
Retail
Syed Abdus Samy Munshi
Delivering Personalized Digital Experiences with Zero Party Data
White Paper
|
19 Nov 2024
Opens in new tab
4/4
Retail
Pawankumar M Cillanki
Sanuraj M
The Role of Passkeys in the Pharmacy Retail Sector
White Paper
|
25 Oct 2024
Opens in new tab
Find out more
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?
©2024 TATA Consultancy Services Limited
©2024 TATA Consultancy Services Limited
- Privacy Notice
- Cookie Policy
- Disclaimer
- Security Policy
- California Notice at Collection
- Customize Cookies
