- Overview Press tab for submenu items
TCS is here to make a difference through technology.
Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
-
Industries
-
Services
-
Products and Platforms
-
Research & Innovation
Overview
Overview
Overview
Overview
Industries
expand here
Services
expand here
Products and Platforms
expand here
Research & Innovation
expand here
- About Us Press tab for submenu items
We are with you for the long run.
Our triple bottom line focuses on people, the planet, and purpose. Together we are ready to go the extra mile to empower communities while transforming countless lives and industries along the way.
-
Leading with Purpose
- Overview Press tab for submenu items
Extraordinary expertise leads to remarkable results.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
-
Customer Stories
-
Perspectives
-
Global studies
-
Topics
- Overview Press tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Overview
Overview
Overview
Overview
Overview
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
- Overview Press tab for submenu items
Find the latest news about TCS in our Newsroom
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
-
Press releases
-
News alerts
-
Analyst recognition
Recent recognitions
View all -
Events
-
Media kit
- Overview Press tab for submenu items
TCS works hand in hand with world-leading investors.
Tata Consultancy Services LimitedNSE:TCSINR -
Management Commentary
-
Financials
-
News and Events
-
ESG
-
Resources
Overview
Overview
Overview
Overview
Overview
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
Top Results
Showing
10
01 - 07
You have these already downloaded
We have sent you a copy of the report to your email again.
Achieving business growth through a next-gen behavior analytics platform
With increasing adoption of digital capabilities, an emerging area that is gaining traction among wealth management firms is client behavioral analytics. Delivering hyper-personalized customer experience at scale, especially in the wealth management advisory area, will require firms to implement a next-gen behavior analytics platform. Firms will also have to embrace digital ecosystem models in order to pursue steady business growth.
There are several functions where firms should consider embracing behavioral analytics:
- Investment advisory: Personalized recommendations based on changing client behavior can enable meaningful conversations and elevate customer experience.
- Client communication: Studying behavioral patterns can help determine the right frequency and the preferred communication channel.
- Client and advisor matching: Matching the client with the right advisor will help strengthen the bond between the client and the advisor, and arrest attrition.
About the author
Image of Kuldeep Shrimali
Kuldeep Shrimali
Kuldeep Shrimali is a Senior Domain Consultant with the Industry Advisory Group of TCS’ Banking, Financial Services, and Insurance (BFSI) business unit. He has over 19 years of consulting experience in the capital markets space.
Image of Avinash Patil
Avinash Patil
Related reading
1/4
A Centralised Solution for Christelijke Mutualiteit’s Challenges
Customer Testimonial
|
19 Jun 2024
Opens in new tab
2/4
Insurance
North America
AmTrust Partners with TCS to Transform E&S Clearance with AI
Case Studies
|
13 Feb 2024
Opens in new tab
3/4
Leveraging data insights for supply chain risk management in insurance
White Paper
|
02 Nov 2023
Opens in new tab
4/4
Embedded Insurance Transforming the Way Forward
White Paper
|
31 Aug 2023
Opens in new tab
Find out more
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?
©2024 TATA Consultancy Services Limited
©2024 TATA Consultancy Services Limited
- Privacy Notice
- Cookie Policy
- Disclaimer
- Security Policy
- California Notice at Collection
- Customize Cookies
