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How new-age digital media content can effectively face disruption
Media companies such as smart content and service providers, value aggregators and value creators can adopt best practices from a mix of ecosystem-based models depending on their industry context, business strategy and capabilities. However, this requires setting the right guidelines to build business and IT capabilities including:
Defining the right strategy to deliver on the appropriate business model
Building a marketplace or platform with the right set of ecosystem players
Building a strong digital core for digitization, re-imagination and transformation of core business
Focusing on customer life-time needs to deliver needs-based mass personalized value propositions
Leveraging customer data to manage data integration, privacy and security issues
Reimaging talent by continuously experimenting and adopting agile ways of working
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