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Building resilience with a purpose-centric strategy for a new beginning
The COVID-19 crisis has led to an uncertain, volatile, and dynamic business environment. It is placing immense pressure on Consumer Product Goods (CPG) companies to stay true to their purpose, adapt at speed to the fast unfolding situation, and demonstrate resilience.
There is a need for manufacturers to implement a revenue management strategy anchored around key levers that impact revenue and profitability. This will enable them to closely monitor fast-changing trends across channels and products and develop a comprehensive commercial strategy. It requires:
- Rethinking the conventional revenue management solutions
- Measuring and monitoring volatile and constantly changing attributes
- Enabling high-frequency and granular revenue management
These measures will be critical in a post pandemic world as they help in preserving cash and protecting the top-line and bottom-line.
Related reading
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Consumer Goods & Distribution
Harnessing the power of generative AI in the CPG value chain
White Paper
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18 Jul 2024
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2/4
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TCS’ Offering for Better Sustainability in CPG Value Chain
Solution
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11 Jan 2024
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3/4
CPG Xchange: Discussing Digital Transformation and CPG Trends
video
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16 Nov 2023
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4/4
Consumer Goods & Distribution
Amitabha Saha Roy
Battling Volatility with Revenue Growth Management
Blog
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02 Jun 2023
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