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Manufacturing / WHITE PAPER
Munish Sharma
Head - Customer Experience Management (UK & Ireland), Manufacturing Innovation & Transformation Group (ITG), TCS
Prabhakar Ravishankar
Domain Consultant, Innovation and Transformation Group
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E-commerce adoption in the automotive industry provides a great way to establish direct customer engagement and increase brand reach. To successfully implement such a platform, it is essential to manage supply chain complexities, enable customer engagement strategy, understand channel conflict, and select right technology platform to support modular business growth. This requires:
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