For retailers to gain a competitive advantage with AI, a holistic strategy that impacts the entire retail value chain and an ‘enterprise-wise’ AI architecture optimized for cost, quality, security, and privacy are a must. You can unlock the true potential of AI with a tailored approach to adopting composite AI including both predictive and generative AI—contextualized for your business.
Enterprise wise: Contextual to business
Holistic: AI across the retail value chain
Comprehensive: Composite AI-focused
Ethical: Responsible, secure, and sustainable
A powerful blend of predictive and generative AI can unlock growth, improve productivity, and reimagine experiences to create intelligent consumer businesses. A cautious AI adoption strategy with due considerations of legal, indemnity, IPR, risks of ownership, and responsible AI is important.
Discover how composite AI can help you drive innovation and reimagine your value chain. Learn all about mastering the delicate balance between AI opportunities and risks through a multi-dimensional, enterprise-wise AI adoption strategy.
With TCS’ ‘enterprise-wise’ AI approach built on the principles of an industry-led, data-fueled, and ecosystem-enabled foundation, consumer businesses can build composite AI capabilities for enterprise-grade transformations, while effectively balancing the benefits and risks of AI.
Our capabilities
Our AI-driven retail capabilities cover all facets of the retail value chain including:
Leverage our deep retail domain experience and composite AI expertise to predict emerging trends, understand consumer behavior evolution, perform proactive competition analytics, and generate comprehensive business strategies to realize sustainable growth.
Boost employee productivity with our intelligent conversational AI capabilities. You can also use our purposive agents to elevate the customer experience with contextual and personalized interactions, across channels. Not just that, you can offer real-time store insights and next-best action recommendations, personalized through contextual inferences.
Elevate your value proposition by leveraging AI for consultative selling and delivering a frictionless customer journey across channels, increasing conversions.
Create customer-centric, profitable merchandizing offerings and personalized propositions to enhance customer engagement. With our unique capability of blending large language models (LLMs) and enterprise knowledge, you can achieve AI-driven optimal product presentation, creative visual merchandizing, and new product designs quickly.
Build an intelligent and agile supply chain for faster value creation. Leverage our AI capabilities to drive sustainable and resilient supply chain operations, increasing speed to market at lower costs and with improved availability. Realize greater value through focused AI adoption for business value realization across the supply chain, including computer vision-based receiving and proactive supplier risk assessments..
Drive congruent, seamless, and contextual customer communication and engagement across various points in the value chain. Use our GenAI-powered companions for live agents and our autonomous, self-serve approach to proactively identify customer needs, elevate the customer experience, and deliver instant consumer gratification.
Benefits
With TCS’ AI for retail offerings, you can achieve substantial benefits. You can:
The TCS Advantage
