TCS Customer Intelligence & Insights™ for insurance
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Highlights
- Insurance customers expect relevant, personalized engagement from their insurers, and those insurers who provide it are poised for success.
- Many insurers, however, struggle to get the data-driven insights needed to address their customers changing needs.
- CI&I for insurance provides access and analytics across siloed data, systems, and devices so insurers can deliver the hyper-personalized products and experiences their customers seek.
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Challenge
Insurers who have long depended on face-to-face meetings to engage and retain customers are struggling to accelerate their digital transformation initiatives to meet the expectations of today's digitally savvy customers. Many insurers cannot look across data silos to understand customer behaviors, sentiments, and preferences and deliver relevant protection and wellness experiences in real time.
Marketers are unable to proactively target the right customers with the right insurance products and services via the right channels.
Customer service representatives are not able to respond effectively to customer concerns and complaints.
Agents cannot offer customized information and products focused on the changing life-stage needs of members because they are not empowered with real-time customer information.
Solution
TCS Customer Intelligence & Insights for insurance, AI-driven customer analytics and real-time customer data platform (CDP) software, provides insurers with pre-built customer experience (CX) use cases for faster time-to-value.
TCS Customer Intelligence & Insights provides unified analytics across siloed data systems and devices, so insurers can deliver highly personalized products and individualized customer journeys. Its unique AI-driven persona discovery enables more accurate and targeted segmentation, next-best actions, proactive nudges, and personalized engagements that reduce the cost of marketing campaigns while improving member engagement and driving better outcomes for customers and agents.
With complete support of data privacy requirements, TCS Customer Intelligence & Insights utilizes customer preferences, events, and life stage data to dynamically optimize propositions and conversions in real time. TCS Customer Intelligence & Insights’s low-code platform supports and accelerates the creation of additional use cases ranging from customized claim segmentation to behavioral premium pricing to outcome-based assignment. From fraud and risk management to predictive product configuration, policy renewal, and persistency analysis, TCS Customer Intelligence & Insights is a win-win for insurers, agents, and members.
Benefits
Faster time-to-value with purpose-built use cases for insurance
Improved digital and physical interactions with integrated 360° customer views
Improved campaign success with AI-driven persona discovery and event-driven next-best actions
Reduced churn for proactive engagement with identification of members likely to cancel coverage
Increased agent book of business
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Journey to hyper-personalization
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