TCS Customer Intelligence & Insights™ for retail
AI-driven analytics for personalized retail CX
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Highlights
Customers today expect retailers to deliver personalized experiences that align to their individual needs, values and preferences.
Many retailers, however, lack the unified customer 360° view needed to deliver personalized experiences that build emotional loyalty.
TCS Customer Intelligence & Insights for retail is an AI-driven customer analytics, real-time CDP, and intelligent loyalty software solution that enables retailers to deliver hyper-personalized customer experiences that grow customer value and achieve loyalty as an outcome.
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Challenge
Retail customers expect brands to do more to earn their long-term loyalty. They want to feel understood and choose to do business with brands they trust and whose values align with their own.
Many brands, however, struggle to understand their customers and deliver relevant services, products, and experiences at the right time via customers' preferred channels. They do not have the data-driven insights into customer behavior and interests to tailor experiences, offers, and information to an audience of one.
Solution
TCS Customer Intelligence & Insights for retail is an extensible, AI/ML enabled customer analytics solution that helps retailers deliver rewarding customer experiences, increase loyalty through hyper-personalization, and drive top-line growth with integrated, out-of-the-box retail use cases.
TCS Customer Intelligence & Insights for retail uniquely combines a real-time CDP, AI-driven customer analytics, and loyalty management into one powerful software solution tailored specifically for retail.
Its real-time CDP collects and unifies multi-source customer data and makes it available to TCS Customer Intelligence & Insights’s customer analytics and other systems of insight and engagement.
TCS Customer Intelligence & Insights customer analytics leverages AI and ML for actionable insights, predictions, and next-best offers and recommendations.
And TCS Customer Intelligence & Insights loyalty management uses data-driven insights to deliver innovative, personalized, and purpose-driven loyalty programs that build strong emotional connections, inspire customers, and drive lasting loyalty.
Unlike large, complex technology platforms, or standalone point solutions that don’t integrate with other systems, TCS Customer Intelligence & Insights for retail is modular, built on open-source components, and IoT ready. It includes pre-built retail use cases to improve targeting, increase engagement, enhance customer experiences, and drive conversions. It also enables users to develop their own use cases for additional analytics initiatives.
TCS Customer Intelligence & Insights Active journey orchestration tracks and identifies critical customer interactions across all physical and digital touchpoints in the customer journey for contextual engagement, real-time recommendations, and faster and higher ROI.
Benefits
Faster time-to-value with purpose-built CX use cases for retail
Better understanding of customer preferences and behaviors with AI-driven analytics
Improved customer engagement via proactive nudges and next-best actions
Increased customer lifetime value (CLV) with hyper-personalized experiences
Increased loyalty program participation rates with innovative loyalty programs
Optimized and unified loyalty and Mar-tech stack to serve current and future loyalty management needs
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Journey to hyper-personalization
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