TCS OmniStore™ Marketing Hub for Personalized Promotions and Offers

Product and Platform

MAXIMIZING PROMOTIONS' ROI

Targeted and personalized promotions are key for enhancing retention, loyalty, and sales.

However, due to inadequate insights, manual spreadsheet-based processes, and disparate promotion engines for each channel, retailers lack the flexibility to track purchase behaviors and drive personalized promotions. This often ends up in low redemption rates and high customer churn.

TCS OmniStore^TMMarketing Hub is an AI-powered unified hub that helps marketing, merchandising, and category teams to seamlessly plan and execute both mass and personalized promotions across channels to drive customer loyalty and maximize promotion ROI. It empowers your business teams with the insights to create, manage, execute, and deliver unified and personalized offers across omnichannel touchpoints. Equipped with analytics on sales uplift projections and segment-specific offer recommendations, the platform enables business teams to negotiate better with suppliers and optimize their promotion depth to secure promotional funding and boost profitability.

The composable, experience-first design of the platform allows it to coexist with existing systems, enabling seamless real-time execution and redemption across channels.

Personalized promotion in digital shopping.

A female is holding her mobile and sipping black coffee in a glass mug which is placed closed to her hands. The mobile displays a personalized promotional offer which she is about to avail and checkout. TCS OmniStoreTM Marketing Hub is an AI-powered unified hub that helps marketing, merchandising, and category teams to seamlessly plan and execute both mass and personalized promotions across channels to drive customer loyalty and maximize promotion ROI.

Features

Composable architecture for rapid innovation

End-to-end promotions management

Unified offers engine for all channels

Sophisticated AI for targeted promotions

Support for mass and personalized promotions

Comprehensive tracking of promotional performance

Intelligent analytics and insights

Highlights

15%

SALES

increase in sales

20%

ORDER VALUE

uplift in average order value (AOV)

10%

CHURN

reduction in customer churn

In Focus

Report

Unified commerce is the new default for omnichannel journeys

White paper

Make every customer journey memorable with unified commerce

Press Release

Duluth Trading Company transforms in-store checkout experiences with TCS OmniStore™

Award

TCS OmniStore™ wins the Most Innovative Product at the 2023 CX Awards

Recognition

Gold for Composable Commerce Applications

Most Innovative Product

Omnichannel Technology of the Year

Best AI-ML solution

Create offers that are hard to resist

Contact

TCS is here to make a difference through technology.

We’re in it for good, driving positive change for the benefit of all.

Extraordinary expertise leads to remarkable results.

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

Upcoming events

TCS works hand in hand with world-leading investors.