TCS OmniStore™ Personalization: Driving Improved Customer Engagement

Product and Platform

Building loyalty with meaningful recommendations

Decoding customer context and intent is the key to hyper-personalization.

Despite investments in personalization by retailers, customers still feel the experience between channels is disconnected.

TCS OmniStore™ Personalization is an AI-powered decisioning engine that drives loyalty and lifetime value by balancing the in-the-moment intent of shoppers with a holistic omnichannel view of their long-term preferences in real time. It helps deliver contextual recommendations of products, offers, and content to both known and anonymous shoppers. You can avoid customer fatigue due to over-targeting through a goal-based, intelligent, connected interface that brings all your business teams together to optimize strategies to meet common business goals such as increasing sales and improving customer engagement.

Contextual recommendations of products, offers, and content to known and anonymous shoppers.

A woman wearing a yellow sweatshirt and blue denim looks at her laptop screen and smiles. She is holding a credit card in her left hand, while her right hand is on the laptop keyboard. Seems like she’s about to go through the checkout experience. TCS OmniStore™ Personalization is an AI-powered decisioning engine that drives loyalty and lifetime value by balancing the in-the-moment intent of shoppers with a holistic omnichannel view of their long-term preferences in real-time.

Features

Composable architecture for rapid innovation

Intent-based, next-best-action recommendations

In-session personalization for anonymous shoppers

Connected interface for strategy optimization

Algorithmic container built with explainability

Single-service design for easy integration

Highlights

25%

conversion

uplift in conversion

25%

page exits

reduction in cart abandonment and page exits

20%

marketing

reduction in marketing expenditure

25%

customer churn

reduction in customer churn

In Focus

Report

Unified commerce is the new default for omnichannel journeys

White Paper

Make every customer journey memorable with unified commerce

White Paper

Personalization 2.0: Real-time, contextual, and intent-driven

Award

TCS OmniStore™ wins the Most Innovative Product at the 2023 CX Awards

Recognition

Gold for Composable Commerce Applications

Most Innovative Product

Omnichannel Technology of the Year

Best AI-ML solution

Drive loyalty and lifetime value

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