Strategic intelligence for retail merchandising
Make smarter, value-chain optimized decisions
TCS Optumera™: AI-Powered Strategic Intelligence Platform for Retail
In today's highly competitive retail landscape, standing out from the crowd and driving sales requires deep, data-driven insights on pretty much everything—from products, customers, demand trends, and competitors to store operations. However, manual processes, legacy systems, and siloed operations prevent merchandising teams from focusing on strategic planning and seizing market opportunities. Connecting data holistically from different levers of the retail organization at a multi-department and multi-dimensional level is critical to create and implement effective and unified retail merchandising strategies for cost savings, improved margins, and top-line growth.
TCS Optumera™, our AI-powered strategic intelligence platform, empowers retailers to make integrated merchandising decisions by making key business processes intelligent and autonomous. It gives pricing managers, category managers, and space planners the acumen needed for merchandise planning and making value chain-optimized decisions for maximum impact.
TCS Optumera is an easy-to-use and fit-for-purpose intelligent merchandising solution built on a composable architecture that can be integrated seamlessly with your technology landscape.
Harness the power of AI in retail
TCS Optumera leverages advanced artificial intelligence including models from machine learning paradigms—supervised learning, unsupervised learning, and reinforcement learning—to analyze vast amounts of data from retailers’ stores, online channels, market trends, and other external sources to predict consumer demand, uncover hidden trends, and identify new opportunities for growth. By adopting TCS Optumera, retailers can effortlessly implement integrated merchandising strategies, leading to increased sales and margins, improved operational efficiency, and enhanced buying experience for customers.
With TCS Optumera, you can:
- Set optimal prices: Align your pricing, promotion, and markdown strategy in line with your business objectives and market dynamics
- Build the right assortment: Determine the ideal product mix and right amount of space and placement for each product
- Maximize space productivity: Automatically generate optimized category space that increases product visibility and sales
In a retail landscape that is evolving faster than ever, TCS Optumera gives you an edge by infusing data-driven intelligence into your merchandising strategies. Our predictive models and AI-powered analytics help you stay ahead of the curve, anticipate market shifts, and outsmart competition.
Highlights
Features
Value chain optimization with AI and user acumen
Integrated decision-making for better outcomes
Fit-for-purpose solution adaptive to business needs
White-box transparency for smooth business buy-in
Composable and scalable architecture for agility
Simple UI and workflows for rapid user adoption
OUR SOLUTIONS
Build a positive price perception and drive market share and profitability by strategizing every aspect of pricing throughout the product life cycle.
Curate profitable and shopper-centric assortments across sectors such as grocery, fashion, and specialty by striking a balance between variety and availability and aligning assortments with space and demand profiles.
Make smart space decisions for new products and initiatives, execute store remodels at scale, and right-size store space by considering trade-offs between assortment, price, supply chain, and execution costs.
Belief in action
Petco is re-imagining the merchandising strategy leveraging TCS Optumera, to support a seamless omnichannel shopping experience for our customers.
