Drive value with an intelligent data platform on cloud
4
MINS READ
Highlights
- Enterprises need to strategically invest in data modernization solutions that offer valuable and meaningful insights into consumer behavior, paving the path to innovation and future-forward business models.
- A centralized intelligent data platform can help drive data-driven decisions that catalyze growth and transformation.
- It can help enterprises with mass personalization solutions to deliver best-in-class user experience and create new business avenues with data monetization.
In this article
Overview
The consumer-driven market is dictating the course of today’s business, prompting enterprises to seek avenues for mass personalization and ways of delivering best-in-class user experience.
This necessitates an in-depth analysis of consumer behavioral patterns to understand what they want, and enterprise capabilities to meet customer needs. Keeping in mind the ever-rising data proliferation, enterprises need to make strategic choices and invest in technology-enabling data modernization solutions that offer valuable and meaningful insights into consumer behavior. This is where a centralized intelligent data platform comes in—it can help organizations with data-driven decisions that have greater business relevance and accelerate growth and transformation.
Solution
Enabling data monetization with a data marketplace on cloud
In addition to providing a holistic perspective of customer needs and enterprise performance, we enable data monetization with an embedded data marketplace. TCS’ fit-for-purpose managed solutions, built on security and trust, empower enterprises to take advantage of a “domain aware” data platform. Here’s how.
Intelligent data as a service (iDaaS) is a unified data solution that delves deeply into internal and external data about customers, domains, products, and transactions, in addition to real-time data from sensors, devices, and apps for extracting valuable insights and meaningful inferences that could support enterprise business strategy. Through iDaaS, we offer a future-forward solution that enables organizations to create a domain-rich data platform with a focus on data quality, lineage, security, and compliance. Our “ready-to-configure” embedded analytical models powered by AI and ML fast-track contextual business intelligence. Enterprises keen to take advantage of or monetize this enriched data can avail of marketplace capability with our solution on TCS Enterprise Cloud.
Further, TCS’ contextual knowledge of businesses allows us to deliver the platform with the right data ingestion strategy, data transformation, and data fabric, which is essential as customers implement their data strategy.
Benefits
Drive data transformation, innovation, and growth with iDaaS.
We help you reap exponential business value by catalyzing growth with technology-enabling data modernization on a resilient, secure and fully managed cloud platform built with our years of accumulated industry-contextual expertise and seamless delivery experience. With iDaaS, you can:
Get a competitive edge with data intelligence on a secure and fully managed cloud platform.
Accelerate your business value with our “ready-to-use” AI-ML-driven advanced analytical models. You can drive data-driven business decisions that enrich customer experience, improve employee satisfaction, and overall organizational efficiency.
Create new business avenues through data monetization with our intelligent data platform
Fast-track innovation and achieve shorter time to market with ready-to-use AI and ML-driven business intelligence on customer behavior.
Grow securely as our cloud-enabled and domain-aware data platform is built on robust security practices managed end to end by TCS.
Use cases
Create the future you believe in by partnering with TCS Enterprise Cloud. Let us look at some of the unique use cases in this space.
Climate-based analytics basis earth satellite imagery can help us understand the impact of climate change, changes in natural water body, contamination of water body due to forest fire, and accordingly derive solution and assess the impact of on-going intervention.
Satellite-based imagery can enable weather-based agricultural claims fraud detection, creating agricultural loan propensity basis rain/climate prediction analysis.
End-users' data has become a crucial reference point for business decision-makers to predict consumer behavior. This data is helpful in deriving insights that are useful for enhancing customer experience through the curation of products, services, collaboration and initiatives such as loyalty programs tailored to users’ needs.
