Services
Cognitive Business Operations
Unlock Business Agility and Future-ready Operations with TCS
Highlights
- As the number of brands competing for user attention increases, providing seamless customer experiences has become a key differentiator for organizations.
- TCS Customer Experience Service empowers brands to deliver hyper-personalized experiences across multiple touchpoints, enabling proactive customer contact strategy to elevate customer journeys.
- We drive superior customer experience by integrating various digital levers to address specific business goals and ensuring comprehensive CX operations.
In this article
Overview
With the advent of new-age technologies and the shifting customer demographics, there has been a significant change in consumer behavior and service expectations.
Preferences for specific channels and the demand for proactive, personalized support are increasingly becoming the mainstream model in the customer experience space.
TCS's Customer Experience Services are committed to delivering an evolved customer experience that is proactive rather than reactive, by leveraging the power of next generation technologies like artificial intelligence (AI), Generative AI (GenAI), and agentic AI. By harnessing the power of data and technology, we provide deeply relevant, seamless, and empathetic experiences for end customers.
The Services
- Identify and act upon customers' moments of truth to engage through proactive outreach and enhance experiences by leveraging a 360-degree view of customers.
- Adopt an AI-first approach with agentic AI, which is context-aware, intelligent, can complete relevant tasks, and provide personalized experiences at scale and speed.
- Implement configurable solutions that integrate seamlessly with existing technologies, orchestrating experiences across diverse systems to accelerate benefit realization.
- Focus on repurposing the talent base and creating contextual masters for the future by training them on handling complex scenarios.
Solution
TCS provides contextual CX services for the complete customer journeys keeping in mind the industry value chain.
TCS Cognix™, an AI-driven human-machine collaboration suite, brings together multiple digital levers to address specific business goals and provide comprehensive customer experience operations. Cognix™ helps businesses realize the true value of digital technologies like generative AI (GenAI), robotic process automation (RPA), and natural language processing (NLP) in customer experience by enabling AI-led proactive care, self-service, and human-led assistance. Our proprietary technology maturity assessment model, Cognix Maturity Assessment™ measure, benchmark, and provide recommendations to achieve industry-leading results.
Our end-to-end CX services are driven by our consulting-led approach, technology expertise, and contextual know-how. They include:
Customer experience (CX) consulting services: We enable enterprises to implement hyper-personalized customer experience strategies by leveraging actionable insights, cutting-edge digital solutions, and best practices. Our Cognix™-led CX consulting framework enables key services, including CX operations maturity assessment, technology debt assessment, customer journey mapping and analysis, and business process reengineering, and more.
Customer care: We offer comprehensive, omnichannel, multilingual, and digital-first customer care services that encompass the entire customer journey. Our services include customer onboarding, order management, inbound and outbound sales, billing queries, technical support, escalation, and dispute management. We also contribute towards revenue generation, cross-selling and upselling on service contracts, along with specialized services of loyalty programs, rewards, and retention
Collections: Our end-to-end collections services through third-party platforms enable efficient debt recovery for improved cash flow, high recovery rate, cost saving, and risk mitigation. Our services cover early to late-stage collections, payment assistance, dispute management, analytics across business-to-business and business-to-consumer organizations. Our suite of AI-led tools under Cognix™ enables us to use fit-for-purpose technology to manage the collection services value chain end to end.
Analytics and insights: Our enterprise-grade customer experience analytics frameworks provide data-driven actionable insights to optimize decision-making, resulting in improved customer satisfaction, loyalty, and lifetime value. Some of our key services include customer sentiment, customer profiling, and segmentation analytics, contact intent analytics, channel analytics, next-best action, collections, churn and retention analytics, and more.
WFM and quality as a service: We help organizations improve the governance of customer experience management functions through AI-powered quality assurance and workforce management solutions, delivered as a service.
Contact center as a service (CCaaS): We leverage our partner ecosystems to develop AI-powered omnichannel, cloud-based contact centers. Some of our key CCaaS-related services are CCaaS consulting and advisory, solution design, systems integration, cloud migration services, and CX technology and tool implementation.
Benefits
Future-proof your operations with TCS's next-gen customer experience solutions and services.
With TCS, enterprises can:
- Drive the shift to a more pro-active and digital mode of customer experience. This is possible by intuitively anticipating customer needs across industries and understanding their customer journeys. By analyzing key drivers of customer’ contact, the communication can be shifted to a pro-active mode, leveraging digital channels, significantly reducing the need for a reactive call contact.
- Promote self-service and a frictionless navigation through digitally supported interactions
- Customer interactions, powered by agentic AI, will be context-aware across customer journey touchpoints, fostering higher customer advocacy.
All the above help enterprises to reduce their overall cost to serve, deliver superior experiences for their end-customers, and increase their customer lifetime value.
The TCS advantage
By partnering with TCS, organizations can re-imagine their CX operations to become future-ready and deliver exponential business outcomes.
Some of the key advantages of partnering with TCS are:
- Deep industry and contextual knowledge: Our pan-industry expertise and deep domain expertise enables us to craft unique, high-impact, contextualized solutions aligned to clients’ business requirements and needs.
- Robust research and innovation: Our investments in research and innovation position us well to deliver technology-led innovation for clients, enabling them to differentiate themselves for sustained market success.
- TCS Cognix™-powered accelerated digital transformation: TCS Cognix™, our AI-driven human machine collaboration suite, has been a game changer, enabling faster transformations that deliver concrete business benefits within months. It has an ever-expanding library of pre-built digital solutions for the entire CX value chain, enabling plug-and-play accelerators to enhance our end-to-end digital transformation solutions.
- Future-ready talent pool: We are continually investing in talent development and creating a pool of contextual masters who are equipped with industry knowledge to handle complex scenarios.
- Strategy-led CX approach: Our solutions are deeply aligned to organizations’ strategic business objectives and end-user needs. By combining strategic advisory expertise with cutting-edge technical capabilities, we begin by engaging in collaborative consultations to understand our clients' unique challenges, goals, and operational pain points. Our CX-centric methodology integrates journey mapping, user-centric design, and continuous feedback loops to ensure seamless adoption and measurable impact.
