Empowering retailers to make smart decisions
At the NRF 2025: Retail’s Big Show, in New York, Tata Consultancy Services (TCS) successfully demonstrated how we empower retailers with intelligent choices for making smarter decisions, enabling sustained competitive advantage. The three-day event was dotted with heady conversations around technology and the future of retail, intriguing product demos, exclusive catch-ups with our clients, and much more.
We engaged with our partners, clients, and all others who dropped by at our booth showcasing our vision of the future. With our in-house product demos, we helped visualize the ways artificial intelligence (AI) is set to play a significant role in transforming the industry. We also hosted industry leaders at an exclusive fireside chat to discuss the future of the industry.
Partner perspective
On day 1 at NRF 2025, our President Krishnan Ramanujam sat down with Jack Sinclair, the CEO of Sprouts Farmers Market, and Rami Baitiéh, the CEO of Morrisons, to discuss the future of grocery retailing.
Both Jack and Rami have a proven track record of steering their organizations through the rapidly evolving industry landscape, driven by changing consumer preferences and technologies.
The insightful afternoon discussion touched upon a host of topics, including market positioning, evolving with the customer’s needs, loyalty programs, and keeping up with the technological advancements when planning business strategies.
Shaping the future of grocery retail: A fireside chat with CEOs of Sprouts Farmers Market and Morrisons
Our game-changing retail solutions on demo at the event:
- Futuristic commerce platform: TCS OmniStore™, our unified, composable commerce platform, which brings together future-ready customer journeys, personalization, AI-driven experiences, store of the future, and unified marketing hub to revolutionize retail experiences and create new growth opportunities.
- Next-gen stores: Our Future Stores solutions that help you achieve store key performance indicators (KPIs) by monitoring store events and generating prioritized next-best actions. With seamless navigation across apps, store associates execute the right tasks at the right time.
- Intelligent merchandising platform: TCS Optumera™, our AI-powered strategic intelligence platform for merchandising, that helps retailers optimize the product mix, right-sizing space, and price competitively. The team also touched upon how generative AI (GenAI) helps achieve long-term strategies and short-term goals.
- Enterprise digital twin platform for retail media: TCS TwinX, our AI-powered digital twin-based simulator for maximizing ad revenue potential, demonstrated risk-free experimentation and optimization for yield management and ad inventory forecasting, to achieve holistic business goals.
- Platform for scalable GenAI adoption and potential AI intervention for the retail value chain: TCS AI WisdomNext™ for retail helps quickly adopt and build AI-powered applications for your enterprise. The platform allows real-time experimentation with AI solutions providing a comprehensive view of the art of the possible in adopting AI in the retail business domain.
Video bytes from our leaders @NRF2025
The Future of Retail
Hear Krishnan Ramanujam, President-Consumer Business Group, TCS, share his insights on the future of retail, and the challenges and opportunities facing retailers today. Find out what it takes to succeed in this exciting yet challenging time, from evolving customer demands to supplychain uncertainties.
Next-Gen Stores
Abhijit Niyogi, Vice President and Business Unit Head - Retail, TCS, explains how the next-gen stores will deliver an immersive experience for customers, delivered with an omnichannel approach.
Transforming Retail with AI
Ramana Reddy, VP & Business Unit Head - Retail Americas, TCS, shares how AI is empowering retailers to react instantly, optimize margins, and enhance customer satisfaction with the help of Tata Consultancy Services.
Creating Endless Possiblities for Retailers
PC Thomas, VP & Business Unit Head - Retail Americas, TCS, dives into how technology and AI help retailers retain new customers, enhance personalization, boost operational efficiency, and sustain growth.
Our Flagship Products and Solutions
TCS AI WisdomNextTM for Retail is a first-of-its-kind, retail Industry focused composite AI solution where AI can be infused across critical business processes in the value chain to help retailers drive growth, improve efficiency and increase customer value. Our TCS AI WisdomNextTM is a unique AI platform that aggregates multiple GenAI services into a single interface and empowers organizations to rapidly adopt AI technologies. It allows businesses to do this at scale, lower costs, and in compliance with regulatory guardrails. What’s more, you can experience how AI can help create exponential value through right AI interventions in the form of Assist, Augment and Transform solutions.
An AI-powered, unified composable commerce platform that helps retailers drive a unified, frictionless, and personalized customer experience across all touchpoints. They can power modern commerce experiences with a range of capabilities such as click-and-collect services, scan and go options, save the cart, self-checkout facilities along with dynamic promotion management and clienteling.
An AI-powered retail strategic intelligence platform enables retailers to make value-chain optimized merchandising and supply chain decisions by making key business processes intelligent and autonomous. It infuses the power of AI into the art of merchandising, enabling an integrated and holistic approach to making strategic decisions.
Services and Offerings
A business consulting service enabled by a suite of AI-powered accelerators and frameworks for transforming three core dimensions of supply chains: network design and planning to improve forecasting and capacity utilization; operations optimization to improve customer service, cashflow, and margins; and systems and operations execution for real-time visibility and agility.
A business consulting-led, intelligent application development service that accelerates the buying and selling of goods and services by digitizing key operations with automation.
A nosiness consulting service enabled by a suite of AI-powered solutions for reimagining digital CX, scaling ecommerce, and enabling agile business processes with digitalization, AI, and hyper automation.
