TCS Extends Title Sponsorship of World's Largest Cross-Country Run Lidingöloppet till 2026

Committed to demonstrate the power of technology in sports and promote sustainability and the well-being of employees, customers, and society, TCS has been the title sponsor and technology partner of the race since 2016

STOCKHOLM | MUMBAI, September 05, 2024: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, has extended its title sponsorship and technology partnership with Lidingöloppet, the world’s largest cross-country race. After a successful eight-year partnership with the iconic race, TCS has renewed its collaboration until 2026, underscoring its commitment to leveraging technology to enhance participant and spectator experiences at Lidingöloppet.

Held every year in September on the scenic island of Lidingö, near Stockholm, Sweden, TCS Lidingöloppet offers participants an exhilarating open terrain, featuring eleven races, including the challenging 30k and 15k routes. Since its inception in 1965, Lidingöloppet has attracted runners from across the globe to its annual cross-country race, with TCS joining as a partner in 2016. Today, the iconic event unites over 25,000 participants from 75 countries and captivates a diverse audience of over 70,000 spectators.

Shreerang Talekar, Head of TCS in Sweden and the Nordics, said, "TCS Lidingöloppet represents a lot more than being a marquee and the largest cross-country race. It stands for TCS’ deep commitment to health, well-being, fostering strong community engagement and sustainable living. At the same time, it aligns beautifully with the spirit and core values of this prestigious event. We look forward to many more magical moments in the TCS Lidingöloppet partnership.”

Krister Svensson, Secretary General of TCS Lidingöloppet, said, "We are very happy and proud that TCS and Lidingöloppet continue our long-standing collaboration. It is a great privilege to have such a strong and knowledgeable title sponsor. TCS highly values exercise, physical activity, and running, which is clearly expressed in all the activities they do in connection with TCS Lidingöloppet. Together, we will continue to promote public health and get more people moving We look forward to the coming years and to elevating TCS Lidingöloppet to new heights.”

TCS Lidingöloppet prioritizes environmental sustainability as a core focus area, alongside its mission to deliver an exhilarating cross-country race experience. The race will focus on two key areas: minimizing the climate impact from travel and logistics associated with the races and ensuring responsible waste management practices throughout the event.

The race collaborates with various transportation partners such as SJ (the largest Swedish train carrier) to offer environmentally safe travel options to participants. Furthermore, TCS Lidingöloppet’s commitment extends to comprehensive waste management, where 100% of the waste generated at the race is sorted into different categories for recycling.

Globally, TCS partners with 14 running events, including four World Marathon Major races in New York, London, Chicago and Boston, alongside marathons in Sydney, Amsterdam, Mumbai, Singapore and Toronto. Across the TCS-sponsored running events, the TCS marathon app exceeded two million downloads last year. In 2023 alone, TCS-sponsored races collectively raised over $110 million for charity, exemplifying TCS’ dedication to societal impact.

TCS Lidingöloppet is a flagship running event in Sweden, where TCS has had a strong presence for the past 30 years. TCS drives growth and transformation for some of the top multinationals in Sweden from the BFSI, Telecom, Hi Tech sectors to name a few. TCS has been named a Top Employer in Sweden since 2014 by the Top Employers Institute. Additionally, in an independent survey TCS ranks #1 in Customer Satisfaction in Sweden for eleven consecutive years.

About Tata Consultancy Services

Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 56 years. Its consulting-led, cognitive powered, portfolio of business, technology and engineering services and solutions is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development.

A part of the Tata group, India's largest multinational business group, TCS has over 601,000 of the world’s best-trained consultants in 55 countries. The company generated consolidated revenues of US $29 billion in the fiscal year ended March 31, 2024, and is listed on the BSE and the NSE in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit www.tcs.com 

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