TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector

TCS launches a Google Cloud Gemini Experience Center at its Retail Innovation Lab in Chennai, India, for clients to experience, ideate, and co-develop solutions across the value chain

CHENNAI | MUMBAI, April 11, 2025: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, has partnered with Google Cloud to enhance its artificial intelligence (AI) and generative AI (GenAI) offerings in the retail industry. Through this initiative, TCS will leverage its deep domain expertise combined with Google Cloud’s robust platform to help customers experience and co-create AI solutions tailored for specific business needs and emerging challenges in retail.

Under the new collaboration, TCS is working with Google Cloud to make AI-powered retail solutions more accessible to clients. Central to this initiative is the Google Cloud Gemini Experience Center launched at the TCS Retail Innovation Lab in Chennai, India. This center will serve as a hub for retail clients to experience TCS’ retail AI offerings, enabling customers to ideate and prototype AI solutions using Google’s suite of AI and GenAI capabilities.

Victor Morales, VP of Global System Integrators Partnerships, Google Cloud, said, “Google Cloud’s AI technology can significantly improve everyday processes for retailers, improving the insights they get from data, customer service experiences, and more. Together with TCS, we will provide customers with the industry expertise and tools required to transform business operations.”

Building on this partnership, TCS has introduced five AI-driven retail service offerings that leverage Google Cloud’s advanced AI and GenAI capabilities. These innovative solutions aim to tackle critical challenges within the retail industry, enhancing customer experiences, boosting operational efficiency, and creating a more responsive supply chain. These service offerings include:

TCS Cognitive Visual Receiving uses Google Cloud’s Vertex AI Vision to automate warehouse receiving processes.  
TCS Talk to Data Insights uses Google Cloud’s VertexAI and CloudSQL to help retail managers get real-time insights via voice commands and make faster decisions.
TCS Agentic AI-enabled Service Center transforms service centers into intelligent hubs and elevates customer satisfaction with Gemini 1.5 Pro and speech-to-text services. 
TCS Agentic AI-enabled Knowledge Companion acts as an all-in-one AI companion hub that handles queries related to employee training, vendor onboarding, customer support and more.
TCS Gen AI Augmented Product Copy leverages Vertex AI, offers comprehensive product description and content recommendations to reduce time to market.

Additionally, retail customers will also be able to experience the TCS Optumera™ and TCS OmniStore™ solutions on Google Cloud at the new center, helping to make integrated merchandising decisions and drive a frictionless, and personalized customer experience across all touchpoints.

TCS and Google Cloud also intend to bring these AI-powered retail offerings to TCS’ innovation labs and hub locations worldwide, starting with TCS’ London Pace Port™ later this year. 

Krishnan Ramanujam, President, Consumer Business Group, TCS, said, “To unleash the potential of AI and accelerate the path to value, TCS’ partnership with Google Cloud is bringing together their powerful platform and AI capabilities along with our deep retail domain knowledge and expertise of our AI-trained associates to help our clients navigate the fast-changing technology and evolving consumer behaviors."  

TCS has received several recognitions from Google Cloud in the past, highlighting the organization’s excellence and dedication to innovate and scale talent for global client success. At Google Cloud Next 2025, TCS received the 2025 Google Cloud Partner of the Year Awards in Artificial Intelligence (APAC), Data Analytics (APAC), Talent Development (APAC), Industry Solutions - Financial Services & Insurance, as well as Industry Solutions - Application Development.

TCS partners with the top 10 global retailers and many others around the world to build profitable and sustainable businesses and offer immersive, unified, and hyper-personalized omnichannel experiences for their customers. TCS’ deep industry expertise, backed by decades of experience and relevant partnerships in retail, spans across store operations, merchandising, supply chain, marketing, pricing strategies, and business model reinvention.

About Tata Consultancy Services (TCS)

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) is a digital transformation and technology partner of choice for industry-leading organizations worldwide. Since its inception in 1968, TCS has upheld the highest standards of innovation, engineering excellence and customer service.

Rooted in the heritage of the Tata Group, TCS is focused on creating long term value for its clients, its investors, its employees, and the community at large. With a highly skilled workforce of over 607,000 consultants in 55 countries and 180 service delivery centres across the world, the company has been recognized as a top employer in six continents. With the ability to rapidly apply and scale new technologies, the company has built long term partnerships with its clients – helping them emerge as perpetually adaptive enterprises. Many of these relationships have endured into decades and navigated every technology cycle, from mainframes in the 1970s to Artificial Intelligence today.

TCS sponsors 14 of the world’s most prestigious marathons and endurance events, including the TCS New York City Marathon, TCS London Marathon and TCS Sydney Marathon with a focus on promoting health, sustainability, and community empowerment.

TCS generated consolidated revenues of US $29 billion in the fiscal year ended March 31, 2024. For more information, visit www.tcs.com

Follow TCS on LinkedIn| Instagram | YouTube| X

TCS media contacts

Corporate Communications & India

corporate.communications@tcs.com

saxena.kritika@tcs.com

+91 22 6778 9999

kimberly.solomon@tcs.com

+91 22 67789098

Asia Pacific

y.tham@tcs.com

+65 9720 9005

Canada

tiffany.fisher@tcs.com

+1 416 456 7650

Latin America

alma.leal@tcs.com

+521 55 2095 6098

Australia and New Zealand

kelly.ryan@tcs.com

+61 422 989 682

Europe

roland.bagen@tcs.com

+46 70 3178024

Japan

douglas.foote@tcs.com

+81 80 2115 0989

Middle East & Africa

pragya.priyadarshini@tcs.com

+971 528656700

UK

t.doherty@tcs.com

+44(0)7759396160

USA

james.sciales@tcs.com

+1 917 981 7651

Contact

TCS is here to make a difference through technology.

We’re in it for good, driving positive change for the benefit of all.

Extraordinary expertise leads to remarkable results.

Want to be a global change-maker? Join our team.

Find the latest news about TCS in our Newsroom

Recent Press releases

Recent News

Recent recognitions

Upcoming events

TCS works hand in hand with world-leading investors.