TCS Extends Partnership with Coop Danmark to Enhance Operations & Customer Shopping Experience

Tata Consultancy Services will provide end-to-end support to the retailer’s core system on SAP S/4HANA, integrate AI and automation for improved efficiency and enable smooth shopping experiences

Press Release

COPENHAGEN | MUMBAI, March 12, 2025: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, has extended its partnership with Coop Danmark to support the core business system of Denmark’s leading consumer goods retailer. By managing Coop’s enterprise resource planning (ERP) platform on SAP S/4HANA, TCS will enable efficient operations for the retailer and consistent shopping experiences for customers across 900-plus stores.

TCS has been supporting Coop Danmark’s digital transformation journey and adoption of the SAP S/4HANA enterprise resource planning platform for the past five years. Through this extended engagement, TCS will continue supporting Coop’s ERP to further stabilize, optimize and enhance its central digital core system. To remain competitive amidst macroeconomic volatilities and to attract ever more price-conscious shoppers, this collaboration aims to leverage advanced technology to simplify operations and enhance customer experience.

Lars Ole Dybdal, Chief Technology Officer, Coop Danmark, commented: “We are building the Coop of the future and using the latest technology to offer a shopping experience customers will keep coming back for. To realize our vision, our digital transformation must continue. We are delighted to extend our strategic partnership with TCS to accelerate our journey, innovate, and create value for our two million members.”

One of the largest implementations of its kind in the Nordics, the move to SAP S/4HANA has standardized business processes throughout Coop’s retail operations, from in-store operations or supply chain management. Under the extended partnership, the aim now is to tap the power of machine learning, artificial intelligence and other technologies while continuing to scale up automation and innovation initiatives along with increased efficiency. This partnership will also enhance day-to-day operations and drive faster time to market, while reducing the overall operating costs. TCS and Coop will work together to build new capabilities required to simplify business operations to provide a better, and more personalized shopping experience.

Abhijit Niyogi, Business Head, Retail – UK, EMEA & India, TCS, said, “We are proud to extend our partnership with Coop Danmark and support the critical core function of their retail business, leveraging our contextual knowledge and deep domain expertise. We look forward to integrating AI and automation in Coop’s core operations, supporting its goal to create a simpler, more sustainable business that meets the needs of every shopper.”  

TCS partners with the top 10 global retailers and many others across Europe and around the world to build profitable and sustainable businesses and offer immersive, unified, and hyper-personalized omnichannel experiences for their customers. TCS’ deep industry expertise, backed by decades of experience and relevant partnerships in retail, spans across store operations, merchandising, supply chain, marketing, pricing strategies, and business model reinvention. TCS’ extensive portfolio of retail platforms and offerings includes TCS Omnistore^TM, an AI-powered, unified composable commerce platform, and TCS Optumera^TM, an AI-powered strategic intelligence platform that enables retailers to make optimized merchandising decisions across the value chain.

Vikram Sharma, Country Head, TCS Denmark, said, "Coop Denmark is creating the next generation retail company. Technology is key to unlocking potential and provide consumers with a smoother shopping experience. We are pleased that Coop continues to trust us to help them with their digital transformation.”

TCS has had a strong presence in Denmark for the past 30 years. Currently, over 20,000 TCS employees support leading enterprises in the Nordics, driving growth and transformation for some of the region’s top multinationals in sectors such as banking, financial services, insurance, telecom, and hi-tech. Additionally, TCS in Denmark has ranked #1 in customer satisfaction by an independent survey and has also been recognized as a Top Employer by the Top Employers Institute.

ABOUT TATA CONSULTANCY SERVICES (TCS)

Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 56 years. Its consulting-led, cognitive powered, portfolio of business, technology and engineering services and solutions is delivered through its unique Location Independent Agile^TM delivery model, recognized as a benchmark of excellence in software development.

A part of the Tata group, India's largest multinational business group, TCS has over 607,000 of the world’s best-trained consultants in 55 countries. The company generated consolidated revenues of US $29 billion in the fiscal year ended March 31, 2024, and is listed on the BSE and the NSE in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit www.tcs.com

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