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Sports Sponsorships / Running
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Sports Sponsorships
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TCS Sports Sponsorship: Where Technology Meets Sports
TCS is building on its belief in sports by bringing innovation and technology to global events such as Formula E, the New York marathon, and the Mumbai marathon
Related Insights
TCS' goIT program showcased app ideas at the TCS NYC Marathon to advance a key UNSDG goal - gender equality. Explore more.
Article
02 Nov 2024
TCS challenged students to use STEM skills and create a digital innovation to drive sports sustainability, crowning the winner at the Sydney Marathon. Know more.
Article
09 Dec 2024
Through the TCS Lidingöloppet event, we bring play, technology, and health innovation to support Astrid Lindgren Children’s Hospital. Learn how.
Article
22 Sep 2023
Highlights
- The world’s oldest marathon comes alive with TCS’ feature-rich official race app
- Celebrating the 50th year of the marathon’s women’s division
2022 Boston Marathon
Witness the journey of the 2022 Boston Marathon runners from “I can’t” to “I did it!”
The 2022 Boston Marathon, held on April 18, marked 50 years since women were first allowed to run the race. Over 30,000 runners took to the streets of Boston, showcasing the power of self-belief. The official race app, created by TCS, not only delivered an ultimate sports event, but also witnessed over 288,000 downloads and occupied the no. 1 spot in the sports category of the App Store. The app took the world’s oldest marathon a notch higher with innovative features including cheer cards, runner tracking, victory click, leaderboard, and course maps.
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2024 goIT Innovation Challenge
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TCS New York City Marathon Expo Presented by New Balance
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