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Sports Sponsorships / Running
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Sports Sponsorships
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TCS Sports Sponsorship: Where Technology Meets Sports
TCS is building on its belief in sports by bringing innovation and technology to global events such as Formula E, the New York marathon, and the Mumbai marathon
Related Insights
Our sponsorship of the London Marathon helps utilize digital technologies to enhance the experience and do our bit to create a healthier and sustainable future.
Article
26 Mar 2024
TCS’ Future Athlete Project seeks to create highly accurate, individualized digital twins of people, one step at a time. Explore more.
Article
03 Nov 2024
Explore the TCS NYC Marathon Expo by New Balance, featuring TCS course video, Future Athlete Project demos and exciting photo ops.
Article
01 Nov 2024
Highlights
- The world’s oldest marathon comes alive with TCS’ feature-rich official race app
- Celebrating the 50th year of the marathon’s women’s division
2022 Boston Marathon
Witness the journey of the 2022 Boston Marathon runners from “I can’t” to “I did it!”
The 2022 Boston Marathon, held on April 18, marked 50 years since women were first allowed to run the race. Over 30,000 runners took to the streets of Boston, showcasing the power of self-belief. The official race app, created by TCS, not only delivered an ultimate sports event, but also witnessed over 288,000 downloads and occupied the no. 1 spot in the sports category of the App Store. The app took the world’s oldest marathon a notch higher with innovative features including cheer cards, runner tracking, victory click, leaderboard, and course maps.
Related reading
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North America
Sports Sponsorships
2024 TCS New York City Marathon
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03 Nov 2024
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North America
Sports Sponsorships
Future Athlete Project
Article
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03 Nov 2024
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North America
Sports Sponsorships
2024 goIT Innovation Challenge
Article
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02 Nov 2024
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North America
Sports Sponsorships
TCS New York City Marathon Expo Presented by New Balance
Article
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01 Nov 2024
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