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Sports Sponsorships / Running
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TCS Sports Sponsorship: Where Technology Meets Sports
TCS is building on its belief in sports by bringing innovation and technology to global events such as Formula E, the New York marathon, and the Mumbai marathon
Related Insights
As we head deeper into the digital age, TCS London Marathon will focus on education initiatives and encourage youth to lead active and healthy lives.
Article
21 Apr 2023
Deploying advanced digital technology, the TCS London Marathon app enables runner tracking virtually and, on the course, making the race accessible and inclusive.
Report
28 Sep 2022
From fundraising and health and fitness to creating world records, here are a few things that drive runners to cross the finish line of the TCS London Marathon.
Article
22 Jun 2023
Highlights
- The world’s oldest marathon comes alive with TCS’ feature-rich official race app
- Celebrating the 50th year of the marathon’s women’s division
2022 Boston Marathon
Witness the journey of the 2022 Boston Marathon runners from “I can’t” to “I did it!”
The 2022 Boston Marathon, held on April 18, marked 50 years since women were first allowed to run the race. Over 30,000 runners took to the streets of Boston, showcasing the power of self-belief. The official race app, created by TCS, not only delivered an ultimate sports event, but also witnessed over 288,000 downloads and occupied the no. 1 spot in the sports category of the App Store. The app took the world’s oldest marathon a notch higher with innovative features including cheer cards, runner tracking, victory click, leaderboard, and course maps.
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Sports Sponsorships
North America
Tata Mumbai Marathon 2025: 7 Fun Facts to Know
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13 Jan 2025
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Sports Sponsorships
India
Tata Mumbai Marathon 2025
Article
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10 Jan 2025
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Sports Sponsorships
North America
TCS IMF Program: Energizing Students with Computational Thinking
Article
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08 Jan 2025
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North America
Sports Sponsorships
2024 TCS New York City Marathon
Article
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03 Nov 2024
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