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TCS Sports Sponsorship: Where Technology Meets Sports
Highlights
- The TCS London Marathon will be even bigger and better this year, with the app getting new features.
- We’re excited to be bringing the TCS Mini London Marathon into the app for the first time.
- The Way Finder feature allows spectators to see when the runners they’re tracking will arrive at specific landmarks along the route.
On this page
TCS London Marathon App
It’s an incredible feeling to run past the Cutty Sark and across Tower Bridge.
The TCS-developed London Marathon app helps ensure your friends and family can share the experience by tracking you to the finish line.
This digital innovation is a crucial tool for spectators and for you as a runner. If you’re taking part in the event, you can use the app to record your progress, use the 'Me tab' to track yourself and compare your run against other runners, and take selfies to post on your social media. Whether you’re running in-person or running MyWay (virtual event), you can find your participant details, expert tips and advice, plus important information about the TCS London Marathon Running Show.
We first developed the TCS London Marathon Official App in 2016. When the virtual marathon was introduced in 2020, we updated it to support the new event. The 2023 edition of the TCS London Marathon app was downloaded an incredible 540,000+ times.
This year the app is even bigger and better than before, with new features to enhance the experience for runners and spectators.
TCS Mini London Marathon
We’re excited to be bringing the TCS Mini London Marathon into the app for the first time.
Up to 14,000 children and young people will be running, walking or wheeling the one mile or 2.6K course the day before the marathon. Now users will be able to choose which event they want from the home screen.
Spectators will be able to track mini marathon participants on the app by entering their bib number. To protect the identity of the young people, spectators will only be able to add the name of the runners they are following on their personal device, and these names will not be searchable.
TCS will be donating £10 per finisher to the schools taking part in the TCS Mini London Marathon, which they can spend on PE or IT equipment. So, the app will be a great way to tally up the number of finishers!
It will also be a great way to track runners in the TCS Mini London Marathon championships. This is where the UK’s most promising young athletes will compete against the best new talent in British road running along the 2.6K route.
Bringing the TCS Mini Marathon into the app just shows how important the events are, and we hope it will make the experience for runners and spectators even more special.
Donate Now
The TCS London Marathon is the largest annual fundraising event on the planet.
Since it began in 1981, participants have raised more than £1.1 billion for good causes. To help raise even more for charity, you can now link your Enthuse fundraising page directly to your profile on the app. A new ‘Donate Now’ button will make it much easier for spectators, and those following your progress on the app from home, to donate directly to your page. This great new feature will hopefully boost your marathon fundraising efforts on the day, and you’ll be able to quickly see your current total when you cross the finish line.
Belief Boosters
When the going gets tough, a little support from friends and family can go a long way.
That’s why the Belief Booster function of the app is so important, and you’ll be pleased to know that it’s back for 2024. Loved ones can send you a motivational message through the app and your Belief Boosters will also be emailed to you after the event so you can add them to their cherished memories from the day. Some will also be shown on the big screen at the halfway point and on the finish gantry on The Mall. You will be lucky enough to spot one of yours as you approach. In 2023, 223,598 Belief Booster messages were submitted through the app.
Download the Official TCS London Marathon App now, from the Apple or Google Play app store.
GOING VIRTUAL
TCS first developed the TCS London Marathon Official App in 2016. Following the pandemic in 2020, the app was refashioned to support the first virtually held marathon.
It brought together 38,000 people from across the globe as they competed remotely and got the marathon a Guinness World Records title for ‘Most users to run a remote marathon in 24 hours’. The 2023 edition of the TCS London Marathon app (downloaded 540,000 times) – and the marathon itself – was no different. Every participant, virtual or in-person, was in the running (quite literally!) for a medal.
For the thousands of people participating in the TCS London Marathon MyWay virtual race, the app has plenty to offer. It provides the option to complete a practice 5k run, ensuring the full race goes as smoothly as possible.
The 2023 edition of the TCS London Marathon app was downloaded an incredible 540,000+ times.
