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Sports Sponsorships
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TCS Sports Sponsorship: Where Technology Meets Sports
TCS is building on its belief in sports by bringing innovation and technology to global events such as Formula E, the New York marathon, and the Mumbai marathon
Related Insights
Our sponsorship of the London Marathon helps utilize digital technologies to enhance the experience and do our bit to create a healthier and sustainable future.
Article
26 Mar 2024
TCS’ Future Athlete Project seeks to create highly accurate, individualized digital twins of people, one step at a time. Explore more.
Article
03 Nov 2024
Explore the TCS NYC Marathon Expo by New Balance, featuring TCS course video, Future Athlete Project demos and exciting photo ops.
Article
01 Nov 2024
One of the city’s greatest events, the New York City Marathon is back in 2021 after a pandemic hiatus. Here’s how TCS connected people all around the world and enhanced the running experience with its feature-rich marathon app.
TCS NYC Marathon
Watch how TCS brought 33,000 runners together to run the 2021 New York City Marathon using innovation to take the collective experience up a notch.
Sports unites people, and few events do it better than the TCS New York City Marathon. The city’s greatest marathon reinforced our belief that ‘no one gets there alone’. As Surya Kant, Chairman, North America, put it, “We believe that you can do anything, and with every step you take, you’re building on that belief.”
The marathon app, developed and designed by TCS, saw 33,000 runners engage and enhance their experience as they pushed themselves to finish-line glory at the 50th TCS NYC Marathon. The app brought together the virtual and in-person racing experience under one platform. With features such as real-time runner tracking, spectator guide, and interactive course maps, it even allowed participants to take selfies and download virtual medals.
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