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Who we are
Sports Sponsorships
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TCS Sports Sponsorship: Where Technology Meets Sports
TCS is building on its belief in sports by bringing innovation and technology to global events such as Formula E, the New York marathon, and the Mumbai marathon
Related Insights
As we head deeper into the digital age, TCS London Marathon will focus on education initiatives and encourage youth to lead active and healthy lives.
Article
21 Apr 2023
Deploying advanced digital technology, the TCS London Marathon app enables runner tracking virtually and, on the course, making the race accessible and inclusive.
Report
28 Sep 2022
From fundraising and health and fitness to creating world records, here are a few things that drive runners to cross the finish line of the TCS London Marathon.
Article
22 Jun 2023
Who we are
TCS present Australia’s oldest marathon.
For the eighth consecutive year, TCS is proud to serve as the presenting partner of Australia’s oldest marathon, the Canberra Times Marathon Festival. This iconic event continues to inspire thousands of runners to push their limits, celebrate their achievements, and embrace the transformative power of endurance running.
As a true transformation partner, TCS is committed to fostering wellbeing, innovation, and community through sports. The Canberra Times Marathon Festival is more than a race—it’s a celebration of resilience, determination, and the belief that every step forward is a step toward a better future. With over 10,000 participants expected across the full marathon, half marathon, 10k, and 5k races, the 2025 event promises to be a testament to the unifying power of sport. Running transforms people, we transform businesses.
Stats that matter
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130%
% of app downloads to participants
150+
Indigenous Marathon Foundation runners supported
45th
Anniversary of CTMF presented by TCS
$200K+
Raised for charity at 2024 CTMF presented by TCS
Prepare for your run with the CTMF Course Flythrough powered by TCS
Celebrating Indigenous Excellence
TCS’s partnership with the Indigenous Marathon Foundation (IMF) is a cornerstone of our purpose-driven approach to sports sponsorship. From 2022 to 2024, the Run for Reconciliation initiative supported and celebrated Indigenous runners, empowering them to participate in global marathon events and share their stories of strength and resilience.
Through this program, TCS has proudly supported over 150 IMF runners, including their participation in the Canberra Times Marathon Festival and the TCS New York City Marathon. These athletes have not only crossed finish lines but have also broken barriers, inspiring communities and fostering a deeper understanding of Indigenous culture and history. Connection drives community
Moments from CTMF 2024
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