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Sports Sponsorships
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TCS Sports Sponsorship: Where Technology Meets Sports
TCS is building on its belief in sports by bringing innovation and technology to global events such as Formula E, the New York marathon, and the Mumbai marathon
Related Insights
As we head deeper into the digital age, TCS London Marathon will focus on education initiatives and encourage youth to lead active and healthy lives.
Article
21 Apr 2023
Deploying advanced digital technology, the TCS London Marathon app enables runner tracking virtually and, on the course, making the race accessible and inclusive.
Report
28 Sep 2022
From fundraising and health and fitness to creating world records, here are a few things that drive runners to cross the finish line of the TCS London Marathon.
Article
22 Jun 2023
Who we are
For the seventh consecutive year, TCS is proud to serve as the presenting partner of Australia’s oldest marathon, the Canberra Times Marathon Festival. This iconic event continues to inspire thousands of runners to push their limits, celebrate their achievements, and embrace the transformative power of endurance running.
As a true transformation partner, TCS is committed to fostering wellbeing, innovation, and community through sports. The Canberra Times Marathon Festival is more than a race—it’s a celebration of resilience, determination, and the belief that every step forward is a step toward a better future. With over 10,000 participants expected across the full marathon, half marathon, 10k, and 5k races, the 2025 event promises to be a testament to the unifying power of sport.
For the seventh consecutive year, TCS is proud to serve as the presenting partner of Australia’s oldest marathon, the Canberra Times Marathon Festival. This iconic event continues to inspire thousands of runners to push their limits, celebrate their achievements, and embrace the transformative power of endurance running.
As a true transformation partner, TCS is committed to fostering wellbeing, innovation, and community through sports. The Canberra Times Marathon Festival is more than a race—it’s a celebration of resilience, determination, and the belief that every step forward is a step toward a better future. With over 10,000 participants expected across the full marathon, half marathon, 10k, and 5k races, the 2025 event promises to be a testament to the unifying power of sport.
Stats that matter
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130%
% of app downloads to participants
150+
Indigenous Marathon Foundation runners supported
45th
Anniversary of CTMF presented by TCS
$200K+
Raised for charity at 2024 CTMF presented by TCS
Technology and innovation
Through cutting-edge technology, TCS enhances the runner experience with the TCS Canberra Times Marathon Festival app, offering real-time performance tracking, interactive course mapping, and a deeper connection to the rich history of the Ngunawal people, the traditional custodians of the land. This innovative approach not only elevates the race but also underscores our commitment to sustainability, cultural awareness, and community engagement.
The CTMF presented by TCS race app is the ultimate running companion, allowing participants to map the course, track their performance with real-time data, enhance their experience using special features, and connect to their running environment via the interactive map. It also enables spectators to become participants, allowing them to track their favourite runner and send motivational messages to inspire their runner as they make their way around their course. Other features include an interactive map and real time on-course tracking, the “Victory Click” where finishers can take a selfie using this module with finish time data integrated in a frame along with photo, TCS Cheer Card so spectators can create cheer cards for their favourite runners.
Moments from CTMF 2024
Binge Gallery Modal Dialog
Building better futures
The TCS Canberra Times Marathon Festival app has played a pivotal role in our commitment to supporting our communities to build better futures. The Indigenous Sites of Significance feature, highlighting 14 places of historical significance for the Ngunawal people along the 42 km course, won a Gold Stevie award in 2024 for “Building respect for Indigenous people and raising awareness of First Nations’ history”. This feature allowed runners and spectators to engage with Indigenous heritage, creating a meaningful connection between sport and culture.
In 2024, TCS also added a Sustainability Scorecard feature to the app, designed to help runners and spectators make better decisions around everything from their travel plans to clothing choices.
As we look ahead, TCS remains steadfast in our commitment to reconciliation, innovation, and the power of sport to drive positive change. Together, we run not just for ourselves, but for our communities, our shared history, and a brighter, more inclusive future.
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