Targeting
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Description of the service
Adobe Advertising Cloud is a cross-channel platform which offers customers the ability to: plan, buy, manage, measure, analyze, and optimize: display, video, native, mobile, audio, Search, and Connected TV advertising campaigns, and leverage dynamic ad templates to deliver relevant ad content to end users.
Company legal entity name
Adobe Inc.
4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland
Data protection officer of the processing company
Below you will find the e-mail address of the data protection officer of the processing company:
Purpose of the data
This list shows the purposes of data collection and processing:
We use Adobe Advertising Cloud DSP and Adobe Analytics that have a bi-directional data integration. This way, Advertising Cloud can send DSP performance metrics—like clicks, cost and impressions to Analytics, as well as metadata for Advertising Cloud tracking codes. This enhances reporting and analysis within Analysis Workspace in Analytics. Then, Analytics can capture these tracking codes in real time and pass them back to Advertising Cloud for site engagement and conversion metrics.for more details:https://business.adobe.com/in/products/advertising/analytics-for-advertising-cloud-dsp.html
Technologies used
This list contains all technologies with which this service collects data:
Algorithmic modeling in Audience Manager refers to the use of data science to either expand your existing audiences or classify them into personas.
This is done through two types of algorithms: Look-Alike Modeling and Predictive Audiences.
Data collected (personal and non personal)
This list contains all (personal) data collected by or through the use of this service:
Audience Manager works with clients to understand their data strategy and then maps that strategy back to a custom data-collection plan. Evaluate sites, raw data signals, and other user interactions on your website along with IP Address.Customers Data is collected online (from consumer interactions on your websites) or offline like gender,location,interests etc.
Data can include information such as intent, demography, social/lifestyle, psychographic, and more.Link:https://experienceleague.adobe.com/en/docs/audience-manager/user-guide/overview/data-types-collected
Place of processing
This is the primary location where the collected data is processed. If the data is also processed in other countries, you will be informed separately:
The main locations where Adobe process your personal information are the US and India, but they also transfer personal information to all other countries in which Adobe or its affiliates, providers and partners operate.Refer link:https://www.adobe.com/in/privacy/policy.html#info-collect. Adobe RDC Type is Europe only and Data Collection Centers is Ireland, Paris Link:https://experienceleague.adobe.com/en/docs/core-services/interface/data-collection/rdc.
Retention period
Below you can see the longest potential storage duration on a device set when using the cookie storage method and when using other methods:
25 Months.
Transfer to third countries details
When using this service, the data collected may be transferred to another country. Please note that in the context of this service, the data may be transferred to a country that does not have the necessary data protection standards. Below you will find a list of the countries to which the data is transferred.
Adobe Systems Software Ireland Limited (Adobe Ireland) processes your personal information and may transfer it to Adobe entities in non-EEA countries, such as
A. Armenia
B. Australia
C. India
D. Serbia
E. United States
For further information on security measures, please refer to the privacy policy of the respective provider or contact the provider directly:https://www.adobe.com/in/privacy/eudatatransfers.html
Data recipient entity
The recipients of the data collected are listed below.
Adobe Inc. and sub processors link: https://www.adobe.com/in/privacy/sub- p rocessors.html
Storage information(Cookie details below) :
Below you can see the longest potential storage period on a device set when using the cookie storage method and when using other methods.
Maximum age of cookie storage: 25 Months
Non-cookie storage: 2 Year
- ev_sync_dd : A third-party, ad exchange-specific cookie that syncs the Advertising Cloud surfer ID with the partner ad exchange. It's created for new surfers and sends asynchronization request when it's expired.
Duration:1 day
Category:Targeting Cookies
- everest_g_v2: This cookie comes from the ECID service and is created after a user initially clicks on an advertisement. It is used to map the current and subsequent clicks with other events on the website
Duration: 2 years
Category: Targeting Cookies
- everest_session_v2 : This cookie is used to display personalized and relevant ads to the users and measure the efficiency of the ad campaign.
Duration:Session
Category:Targeting Cookies
Privacy Policy Link
Click here to read the data processor's privacy policy: https://www.adobe.com/de/privacy/policy.html
Cookie Policy Link
Click here to read the data processor's cookie policy: https://experienceleague.adobe.com/de/docs/core-services/interface/data-collection/cookies/advertising
Legal Basis
The required legal basis for the processing of data is set out below :
§ 25, paragraph 1, sentence 1 TDDDG and Art. 6 paragraph 1, sentence 1 lit. a GDPR
Description of the service
This is a video player service. It can be used by user to watch, like, share, comment and upload videos.
Company legal entity name
Google Ireland Limited
Google Building Gordon House, 4 Barrow Street, Dublin D04 E5W5, Ireland
Data protection officer of the processing company
Below you can find the email address of the data protection officer of the processing company:
https://support.google.com/policies/answer/9581826?visit_id=638561278063189760-1415757829&rd=1
Purpose of the data
This list shows the purposes of data collection and processing: Content personalization:
We use You tube cookies that have a bi-directional data integration. Our site uses cookies to personalize the editorial content according to the use by the visitor like displaying the videos.
Technologies used
This list contains all technologies with which this service collects data:
Cookies (if Privacy-Enhanced Mode is not activated).
Data collected (personal and non personal)
This list contains all (personal) data collected by or through the use of this service:
IP address,Referrer URL,Videos viewed.
Place of processing
This is the primary location where the collected data is processed. If the data is also processed in other countries, you will be informed separately:
European Union.
Retention period
Below you can see the longest potential storage duration on a device set when using the cookie storage method and when using other methods:
6 Months.
Transfer to third countries details
When using this service, the data collected may be transferred to another country. Please note that in the context of this service, the data may be transferred to a country that does not have the necessary data protection standards.Below you will find a list of the countries to which the data is transferred:
Chile,United States of America,Taiwan,Singapore.For further information on security measures, please refer to the privacy policy of the respective provider or contact the provider directly:https://policies.google.com/privacy/frameworks?hl=de
Data recipient entity
The recipients of the data collected are listed below.
Google LLC
Google Ireland Limited
Storage information(Cookie details below) :
Below you can see the longest potential storage period on a device set when using the cookie storage method and when using other methods.
Maximum age of cookie storage: 180 days
Non-cookie storage: 6 Months
- VISITOR_INFO1_LIVE : This cookie is used as a unique identifier to track viewing of videos.
Duration:180 days
Category:Targeting Cookies
- YSC : YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
Duration:1 day
Category:Targeting Cookies
Privacy Policy Link
Click here to read the data processor's privacy policy: https://business.safety.google/privacy/?hl=en
Cookie Policy Link
Click here to read the data processor's cookie policy: https://policies.google.com/technologies/cookies?hl=en
Legal Basis
The required legal basis for the processing of data is set out below :
§ 25, paragraph 1, sentence 1 TDDDG and Art. 6 paragraph 1, sentence 1 lit. a GDPR
Description of the service
This is an advertising service. This service can be used to show personalised or non-personalised advertisement to users.
Company legal entity name
Google Ireland Limited
Google Building Gordon House, 4 Barrow Street, Dublin D04 E5W5, Ireland
Data protection officer of the processing company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/answer/9581826?visit_id=638561278063189760-1415757829&rd=1
Purpose of the data
This list shows the purposes of data collection and processing:
We use Google's online advertising program. Through Google Ads, we use Google advertising that have a bi-directional data integration. We create online ads to reach people exactly when they're interested in the products and services that we offer. Google Ads is a product that we use to promote business, raise awareness, and increase traffic. Analytics and statistics enable more insights on user activity as well as the effectiviness of advertising.
For more details:https://support.google.com/google-ads/answer/6227565?hl=en
Technologies used
This list contains all technologies with which this service collects data:
Typical technologies are Cookies and Pixels that are placed in the browser.
Data collected (personal and non personal)
This list contains all (personal) data collected by or through the use of this service:
Cookie ID,Date and time of visit,Device information,Geographic location,IP address,Search terms,Ads shown,Client ID,Impressions,Online identifiers,Browser information.
Place of processing
This is the primary location where the collected data is processed. If the data is also processed in other countries, you will be informed separately:
European Union.
Retention period
Below you can see the longest potential storage duration on a device set when using the cookie storage method and when using other methods:
Log data is anonymized after 9 months and cookie information is anonymized after 18 months.For more details refer:https://policies.google.com/technologies/retention?hl=en-US
Transfer to third countries details
When using this service, the data collected may be transferred to another country. Please note that in the context of this service, the data may be transferred to a country that does not have the necessary data protection standards. Below you will find a list of the countries to which the data is transferred:
Chile,United States of America,Taiwan,Singapore.For further information on security measures, please refer to the privacy policy of the respective provider or contact the provider directly:https://policies.google.com/privacy/frameworks?hl=de
Data recipient entity
The recipients of the data collected are listed below.
Google LLC
Google Ireland Limited
Storage information(Cookie details below) :
Below you can see the longest potential storage period on a device set when using the cookie storage method and when using other methods.
Maximum age of cookie storage: 2 Year
Non-cookie storage: 180 days
- IDE : These cookies set by a third party (DoubleClick) and are used for serving targeted advertisements that are relevant to user across the web. Targeted advertisements may be displayed to user based on your previous visits to this website.
Duration: 2year
Category: Targeting Cookies
Privacy Policy Link
Click here to read the data processor's privacy policy: https://business.safety.google/privacy/?hl=en
Cookie Policy Link
Click here to read the data processor's cookie policy: https://policies.google.com/technologies/cookies?hl=en
Legal Basis
The required legal basis for the processing of data is set out below :
§ 25, paragraph 1, sentence 1 TDDDG and Art. 6 paragraph 1, sentence 1 lit. a GDPR
Description of the service
This service enables in-depth campaign reporting and unlock valuable insights about our website visitors.
Company legal entity name
Linkedin,1000 West Maude Avenue, Sunnyvale, CA 94085
Data protection officer of the processing company
Below you can find the email address of the data protection officer of the processing company. https://www.linkedin.com/help/linkedin/ask/TSO-DPO
Purpose of the data
This list shows the purposes of data collection and processing:
We use LinkedIn for campaign purpose and also we use LinkedIn cookies that have a bi-directional data integration.LinekdIn helps us to display personalized advertising based on your browsing habits and profile also uses cookies to enable you to share content on the social networks or platforms present on our site. We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with your ads.
Refer to this link for more details: https://www.linkedin.com/help/lms/answer/a418880
Technologies used
This list contains all technologies with which this service collects data:
Cookies and Similar Technologies
Data collected (personal and non personal)
This list contains all (personal) data collected by or through the use of this service:
LinkedIn collects user device and location, information about you when you send, receive, or engage with messages in connection with TCS services, receive information about your visits and interaction with services provided by others when you log in with LinkedIn or visit others’ services that include some of LinkedIn plugins (such as “Apply with LinkedIn”) or LinkedIn ads.
The LinkedIn Insight Tag creates a unique LinkedIn browser cookie on a visitor's browser and enables the collection of the following data for that cookie: metadata such as IP address, timestamp, and page events (like page views).
Place of processing
This is the primary location where the collected data is processed. If the data is also processed in other countries, you will be informed separately:
European Union
Retention period
Below you can see the longest potential storage duration on a device set when using the cookie storage method and when using other methods:
LinkedIn keeps your profile until you request that Linkedin close it. The easiest way to close your LinkedIn account is by going to the https://www.linkedin.com/mypreferences/d/close-accounts. If you close your account, your information generally will be removed from LinkedIn's production system within 24 hours. LinkedIn generally deletes closed account information and will de-identify any logs or other backup information within 30 days of account closure. Refer to this link for more details: https://www.linkedin.com/help/linkedin/answer/a1336281/data-retention?lang=en
Transfer to third countries details
When using this service, the data collected may be transferred to another country. Please note that in the context of this service, the data may be transferred to a country that does not have the necessary data protection standards: Ireland or EU/EEA.For further information on security measures, please refer to the privacy policy of the respective provider or contact the provider directly:https://www.linkedin.com/help/linkedin/answer/a1343190
Data recipient entity
The recipients of the data collected are listed below.
LinkedIn and subprocessors and also refer this link /https://www.linkedin.com/legal/l/customer-subprocessors
Storage information(Cookie details below) :
Below you can see the longest potential storage period on a device set when using the cookie storage method and when using other methods.
Maximum age of cookie storage: 10 year
Non-cookie storage: Keeps your data until you request to close it.
- _guid : This cookie is used Used to identify a LinkedIn Member for advertising through Google Ads.
Duration: 90 days
Category: Targeting Cookies
- AnalyticsSyncHistory : This cookie is used to store information about the time a sync took place with the lms_analytics cookie.
Duration: 30days
Category: Targeting Cookies
- bcookie : This is a Browser Identifier cookie used to uniquely identify devices accessing LinkedIn to detect abust on the platform and diagnostic purposes. Duration: 2year
Category: Targeting Cookies
- BizographicsOptOut : This cookie is used to determine opt-out status for non-members.
Duration: 10year
Category: Targeting Cookies
- bscookie : This cookie is for remembering that a logged in user is verified by two factor authentication and has previously logged in.
Duration: 2year
Category: Targeting Cookies
- lang : This cookie is used to remember a user's language setting to ensure LinkedIn.com displays in the language selected by the user in their settings. Duration: Session
Category: Targeting Cookies
- li_gc : This cookie is used to store consent of guests regarding the use of cookies for non-essential purposes.
Duration: 1 day
Category: Targeting Cookies
- lidc : This cookie is used to facilitate data center selection.
Duration: 1day
Category: Targeting Cookies
- lms_ads : This cookie is used to identify LinkedIn Members off LinkedIn for advertising.
Duration: 30 days
Category: Targeting Cookies
- lms_analytics : This cookie is used to identify LinkedIn Members off LinkedIn for analytics.
Duration: 30 days
Category: Targeting Cookies
- ln_or : Used to determine if Oribi analytics can be carried out on a specific domain.
Duration : 1day
Category: Targeting Cookie
- li_sugr : This cookie is used to make a probabilistic match of a user's identity outside the Designated Countries.
Duration : 90 days
Category: Targeting Cookie
- UserMatchHistory : This cookie is used for LinkedIn Ads ID syncing.
Duration : 30 days
Category: Targeting Cookie
Privacy Policy Link
Click here to read the data processor's privacy policy: https://www.linkedin.com/legal/privacy-policy
Cookie Policy Link
Click here to read the data processor's cookie policy: https://www.linkedin.com/legal/cookie-policy
Legal Basis
The required legal basis for the processing of data is set out below :
§ 25, paragraph 1, sentence 1 TDDDG and Art. 6 paragraph 1, sentence 1 lit. a GDPR
Description of the service
Audience Manager helps our website bring our audience data assets together, making it easy to collect commercially relevant information about site visitors, create marketable segments, and serve targeted advertising and content to the right audience. Furthermore, Audience Manager offers easy tag deployment and management with robust data collection, control, and protection.
Company legal entity name
Adobe Inc.
4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland
Data protection officer of the processing company
Below you will find the e-mail address of the data protection officer of the processing company:
Purpose of the data
This list shows the purposes of data collection and processing:
We use Adobe Audience Manager cookies that have a bi-directional data integration.Our website uses Audience Manager that helps us to unlock isolated customer information and manage data collection from multiple sources. Collected data can be managed based on data element time-to-live (TTL) values, which helps the publisher control data expiration across all sources.
Refer to this link for more information: https://experienceleague.adobe.com/en/docs/audience-manager/user-guide/overview/data-types-collected
Technologies used
This list contains all technologies with which this service collects data:
Cookies placed in the browser, along with advanced machine learning techniques.
Data collected (personal and non personal)
This list contains all (personal) data collected by or through the use of this service:
Audience Manager helps you unlock isolated customer information and manage data collection from multiple sources. Collected data can be managed based on data element time-to-live (TTL) values, which helps the publisher control data expiration across all sources.
Place of processing
This is the primary location where the collected data is processed. If the data is also processed in other countries, you will be informed separately: The main locations where Adobe process your personal information are the US and India, but they also transfer personal information to all other countries in which Adobe or its affiliates, providers and partners operate.Refer link:https://www.adobe.com/in/privacy/policy.html#info-collect. Adobe RDC Type is Europe only and Data Collection Centers is Ireland, Paris Link:https://experienceleague.adobe.com/en/docs/core-services/interface/data-collection/rdc.
Retention period
Below you can see the longest potential storage duration on a device set when using the cookie storage method and when using other methods:
Audience Manager deletes user data from Adobe back-end servers 120 days after last seeing a user on the Audience Manager platform. For mor details https://experienceleague.adobe.com/en/docs/audience-manager/user-guide/faqs/faq-privacy
Transfer to third countries details
When using this service, the data collected may be transferred to another country. Please note that in the context of this service, the data may be transferred to a country that does not have the necessary data protection standards. Below you will find a list of the countries to which the data is transferred.
Adobe Systems Software Ireland Limited (Adobe Ireland) processes your personal information and may transfer it to Adobe entities in non-EEA countries, such as
A. Armenia
B. Australia
C. India
D. Serbia
E. United States
For further information on security measures, please refer to the privacy policy of the respective provider or contact the provider directly:https://www.adobe.com/in/privacy/eudatatransfers.html
Data recipient entity
The recipients of the data collected are listed below.
Adobe Inc. and sub processors link: https://www.adobe.com/in/privacy/sub- p rocessors.html
Storage information(Cookie details below)
Below you can see the longest potential storage period on a device set when using the cookie storage method and when using other methods.
Maximum age of cookie storage: 180 days
Non-cookie storage: 120 days
- demdex : The demdex cookie helps Audience Manger perform basic functions, such as visitor identification, ID synchronization, segmentation, modeling, reporting that's correct.
Duration : 180days
Category: Targeting Cookie
- dpm : The dpm cookie, set under the Demdex domain, assigns a unique ID to each visiting user, hence allowing third-party advertisers to target these users with relevant ads.
Duration : 180days
Category: Targeting Cookie
Privacy Policy Link
Click here to read the data processor's privacy policy: https://www.adobe.com/de/privacy/policy.html
Cookie Policy Link
Click here to read the data processor's cookie policy: https://experienceleague.adobe.com/de/docs/core-services/interface/data-collection/cookies/audience-manager
Legal Basis
The required legal basis for the processing of data is set out below :
§ 25, paragraph 1, sentence 1 TDDDG and Art. 6 paragraph 1, sentence 1 lit. a GDPR
