Natarajan Baskaran

Natarajan (Basky) Baskaran is the global head of TCS Interactive’s DX Business. For more than 25 years, Natarajan Baskaran has empowered clients across verticals to adapt to evolving technology paradigms. His support in charting out their digital transformation journeys have helped businesses deliver thoughtful and consistent user experiences, drive massive brand enhancements, and gain unprecedented revenue growth. With years of enriching customer experiences behind him, he has emerged as a far-seeing subject matter expert in the fields of CX design, CX strategy roadmap, digital experience, digital marketing, and digital commerce. As a visionary leader, he innovates future-ready solutions to spearhead brand equity, exponential growth, and co-innovation—all while prioritizing inclusive and accessible experiences.  