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Industry
Manufacturing
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Future-Ready Manufacturing: Partnering in your journey to a sustainable manufacturing enterprise
As the manufacturing value chain faces disruptions, know how TCS’ framework drives innovation and AI technology in manufacturing for better agility and growth.
Related Insights
Watch the TCS Thought Leadership Forum: Thought Leadership Conversation on How Marketing Can be Leveraged as a Secret Weapon for Disruption in the Manufacturing Industry.
video
03 Jan 2025
This POV focuses on the importance of building robust, intuitive analytical and visual models to highlight cost gaps by design with respect to the market ask (what the Customer is willing to pay, including the premium) at the feature level for the respective market, compare and contrast different features and models along with competitive data, navigate up and down the associated vehicle functional groups such as Infotainment, Seating, Lighting, Navigation and so on. These analytical and visual models will also include the Year-on-Year cost reduction beyond the Supply negotiations, using Value Analysis and Value Engineering, before the next major refresh - like the way it is institutionalized in the case of ICE vehicles today.
White Paper
08 Jan 2025
This white paper explores the integration of Artificial Intelligence (AI) and Quantum Intelligence in battery development for the electric vehicle industry. It highlights innovative approaches to enhance battery performance, efficiency, and sustainability, addressing key challenges in EV technology evolution.
White Paper
27 Dec 2024
Thought Leadership Conversation on How Marketing Can be Leveraged as a Secret Weapon for Disruption in the Manufacturing Industry.
The manufacturing industry is undergoing a significant transformation, shifting from pure production to a focus on customer connection and market anticipation in the digital age.
Marketing, with its emphasis on connection, brand building, and data insights, is emerging as the key differentiator for manufacturers to thrive in this evolving landscape.
The themes discussed in this forum include:
- Direct Engagement in the Digital Age: Discover how manufacturers leverage direct-to-customer and direct-to-business models to establish stronger connections and provide personalized experiences.
- AI & Automation: The Marketing Powerhouse: Uncover the potential of AI-powered tools to revolutionize marketing strategies, from predictive analytics to hyper-personalized campaigns.
- Brand Building: Beyond the Product: Learn how to create compelling brand narratives that resonate with your target audience, differentiate your offerings, and foster emotional connections.
- Hyper-Personalization at Scale: Explore cutting-edge strategies for delivering tailored experiences that drive engagement and loyalty.
- Data as the North Star: Understand how harnessing data and analytics can empower manufacturers to make informed marketing decisions and optimize campaigns.
Speakers participating in the forum are:
- Anupam Singhal, President - Manufacturing, Tata Consultancy Services
- Anna Gallagher, Digital Customer Experience Director, Jaguar Land Rover
- Sonja Gray, Director of Demand Generation & Account-Based Engagement, Avery Dennison
- Sabrina Williams, Global Customer Experience, Marketing & Sales, IT Solutions Leader, DuPont
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