- OverviewPress tab for submenu items
TCS is here to make a difference through technology.
Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
-
Industries
-
Services
-
Products and Platforms
-
Research & Innovation
Overview
Industries
expand here
Services
expand here
Products and Platforms
expand here
Research & Innovation
expand here
- OverviewPress tab for submenu items
We’re in it for good, driving positive change for the benefit of all.
Our expert, committed team put our shared beliefs into action – every day. Together, we combine innovation and collective knowledge to create the extraordinary.
-
About Us
- OverviewPress tab for submenu items
Extraordinary expertise leads to remarkable results.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
-
Customer Stories
-
Perspectives
-
Global studies
-
Topics
- OverviewPress tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Overview
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
- OverviewPress tab for submenu items
Find the latest news about TCS in our Newsroom
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
-
Press releases
-
News alerts
-
Analyst recognition
Recent recognitions
View all -
Events
-
Media kit
- OverviewPress tab for submenu items
TCS works hand in hand with world-leading investors.
Tata Consultancy Services LimitedNSE:TCSINR -
Management Commentary
-
Financials
-
News and Events
-
ESG
-
Resources
Overview
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
Top Results
Showing
10
01 - 07
You have these already downloaded
We have sent you a copy of the report to your email again.
Drive Real-time Personalization with Unified Customer Profiles
Customers increasingly expect retailers to know who they are and what they are looking for and serve them accordingly, across channels in real time. However, they feel let down when they are made to repeat information that they have already shared on another channel or when they receive an offer on the retailer app for an in-store purchase they just made. Clearly, personalization needs to evolve into customer journey orchestration.
Outdated and disjointed customer profiles and organization silos are the biggest barriers to journey orchestration. A unified customer profile acts as the single source of truth for all business teams enabling them to have a full view of a customer’s previous interactions, preferences, and the current context enabling them to personalize every interaction and design the most memorable experiences across touchpoints.
This white paper prescribes a framework for driving customer lifetime value (CLV) with journey orchestration using AI-powered unified customer profiles.
Related reading
1/4
Retail
Pawankumar M Cillanki
Sanuraj M
The Role of Passkeys in the Pharmacy Retail Sector
White Paper
|
25 Oct 2024
Opens in new tab
2/4
Retail
Matt Clark
Claire Cumberland
A Holistic Space and Range Planning for Enhanced HFSS Compliance
White Paper
|
22 Oct 2024
Opens in new tab
3/4
Retail
David Frevert
Establishing pricing leadership with AI-powered price optimization
White Paper
|
09 Oct 2024
Opens in new tab
4/4
Retail
TCS-Morrisons partnership - A testament to growth and improvement
Customer Testimonial
|
08 Oct 2024
Opens in new tab
Find out more
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?
©2024 TATA Consultancy Services Limited
©2024 TATA Consultancy Services Limited
- Privacy Notice
- Cookie Policy
- Disclaimer
- Security Policy
- California Notice at Collection
- Customize Cookies