TCS Wins IABC Gold Quill Excellence Award

Recognized for top performance in global corporate communications

Mumbai | London, August 5, 2013: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, announced, today, that it has won the the International Association of Business Communicators (IABC) Gold Quill Excellence Award for its “Big Four” IT services corporate communications campaign globally.

TCS’ European entry had qualified for the global ccompetition by winning the EMERALD Award from the IABC Europe chapter earlier this year. The Gold Quill Awards recognize the best and brightest in global business communication and this year’s competition received nearly 800 entries from around the world.

Tim Buckley, IABC 2013 Gold Quill Awards Chair, said, “Gold Quill is an international symbol of excellence in strategic communication that recognizes smart thinking, exceptional execution and proven results. The communications team at TCS has demonstrated that they deliver meaningful work that both contribute to business results and helps builds the overall reputation of the communication profession. Winning this Gold Quill Award puts TCS in the top ranks of the world’s business communicators. “

Pradipta Bagchi, Vice President & Global Head, Corporate Communications, TCS, said, “This award serves as an excellent recognition of our constant endeavor to increase our visibility and tell our company’s story at a global level. We have aimed at staying ahead of the curve by innovating and investing in our communications and influencer programs, backed up by a rapidly evolving capability of our global communications team and partners.”

The winning communications campaign had highlighted TCS position as a leader in its industry, through the evolution in its brand. Recently, TCS announced an over $1 billion increase in brand value as measured by Brand Finance, the world-leading brand valuation firm. Brand Finance’s assessment also confirms that TCS has improved its brand strength and now belongs to its industry’s top club of three AA+ rated IT services brands. The TCS brand value stands at $5,247 million in 2013, up from $4,068 million in 2012, consolidating the company’s position as a Big Four IT services brand.

About the International Association of Business Communicators (IABC)
The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 14,000 members in 70 countries. For more information, visit www.iabc.com.

About Tata Consultancy Services Ltd. (TCS)

Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPS, infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model™,recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 285,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $11.6 billion for year ended March 31, 2013 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at www.tcs.com.