- OverviewPress tab for submenu items
TCS is here to make a difference through technology.
Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
-
Industries
-
Services
-
Products and Platforms
-
Research & Innovation
Overview
Industries
expand here
Services
expand here
Products and Platforms
expand here
Research & Innovation
expand here
- OverviewPress tab for submenu items
We’re in it for good, driving positive change for the benefit of all.
Our expert, committed team put our shared beliefs into action – every day. Together, we combine innovation and collective knowledge to create the extraordinary.
-
About Us
- OverviewPress tab for submenu items
Extraordinary expertise leads to remarkable results.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
-
Customer Stories
-
Perspectives
-
Global studies
-
Topics
- OverviewPress tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Overview
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
- OverviewPress tab for submenu items
Find the latest news about TCS in our Newsroom
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
-
Press releases
-
News alerts
-
Analyst recognition
Recent recognitions
View all -
Events
Upcoming events
08 Nov 2024 TCS BaNCS at CorpActions 2024, LondonView all29 Oct 2024 TCS at OpenText World 2024 -
Media kit
- OverviewPress tab for submenu items
TCS works hand in hand with world-leading investors.
Tata Consultancy Services LimitedNSE:TCSINR -
Management Commentary
-
Financials
-
News and Events
-
ESG
-
Resources
Overview
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
Top Results
Showing
10
01 - 07
-
TCS IN THE NEWS
You have these already downloaded
We have sent you a copy of the report to your email again.
Rethinking Omnichannel and Brand Identity: Connecting the Physical with Digital
Retail Touch Points
In this article, Seeta Hariharan, VP & Head of TCS’ Digital Software & Solutions Group discusses the need to deliver differentiated experiences that create brand value and build sustainable competitive advantage. She outlines the significance of seamlessly integrating customers' digital and physical worlds.
Excerpts from the article:
The future of retailing will include tighter and tighter integration between the physical and digital stores. Retailers on the cutting edge will exploit their brick-and-mortar stores by providing unique digital experiences. They will use technologies like Bluetooth and Beacon to assess their customer’s shopping interests as they walk through their stores. This will enable the retailers to aid their customers by directing them to specific products, make real-time compelling offers to close sales, and build deeper brand loyalty.
The fact of the matter is that delivering on your brand promise today means delivering what your customers value most about what you offer, seamlessly across all channels. To be truly omni-channel means there should be no difference between the brand experience companies deliver to customers online, at their brick-and-mortar stores, or with their customer service representatives on the phone. That said, I truly believe that we need to look at omni-channel as part of a larger need to focus on the overall integration of the physical with the digital. Not only is it a change in approach, it’s a shift in how we all view and conceptualize the challenges we face today to ensure tomorrow’s success.
Read the complete article titled 'Rethinking Omnichannel and Brand Identity: Connecting the Physical with Digital'.
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?