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Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
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Understand the distinctiveness of advertising on OTT platforms:
- On-demand content consumption makes time-related consumer outreach irrelevant
- Conventional measurement parameters such as TRP are not as relevant as new ones such as user interactions
- Personalization, hypertargeting and multi sale of ad spots can yield better outcomes
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