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2022 TCS Toronto Waterfront Marathon
Watch the excitement unfold at Toronto.
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Sports Sponsorships
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TCS Sports Sponsorship: Where Technology Meets Sports
TCS is building on its belief in sports by bringing innovation and technology to global events such as Formula E, the New York marathon, and the Mumbai marathon
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Our sponsorship of the London Marathon helps utilize digital technologies to enhance the experience and do our bit to create a healthier and sustainable future.
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Highlights
- TCS is the official title sponsor and technology provider of the Toronto Waterfront Marathon until 2026.
- Over 21,000 runners hit the streets of Toronto on October 16, 2022.
- TCS pledged to donate up to 32,000 person hours toward developing the technology that will help the TCS Toronto Waterfront Marathon become the most sustainable race in Canada.
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It's back, and how
In 2022, the Toronto Waterfront Marathon returned after a three-year hiatus, and the anticipation and excitement across the city were palpable. Earlier in the year TCS had become the marathon’s new title sponsor and technology partner, adding to its impressive roster of premier marathon sponsorships.
The official race app is a big part of every TCS-sponsored race, and it was no different at the 2022 TCS Toronto Waterfront Marathon. TCS’ race app enabled runners to check their results and take selfies for social media sharing. There was something in it for supporters, too—they could watch the event live and locate participants on the course. In partnership with Canada Running Series, TCS pledged to improve the marathon experience while keeping sustainability at the forefront.
Spectators went paperless by creating digital cheer cards and sharing messages on social media. The Sustainability Scorecard feature allowed runners and fans to calculate their environmental impact by measuring a broad range of environmental factors related to the marathon. One can safely assume that the app’s benefits resonated with participants and ringside supporters alike, given that it was downloaded over 30,000 times and gathered over 154 million media impressions.
An eye on the future
The race weekend officially began at the expo, which included the goIT Challenge. goIT is a signature TCS initiative to capture the work of the student community in STEM-related areas of study. The marathon’s goIT Challenge saw students design and introduce prototypes of apps to help improve the sustainability of cities. While all presentations were impressive, GoTO—an app designed to reduce waste and promote a cleaner Toronto—was selected as the winner.
Get set go
The 5K run began at 8 am, with participants starting from Lakeshore’s Ontario Place. An hour later, the 21K and 42K races kicked off near the TCS offices downtown. Countless spectators lined the TCS-painted black, pink, and white streets to cheer for their loved ones.
The 2022 TCS Toronto Waterfront Marathon hosted a number of international athletes. Ethiopia’s Yihunilign Adane, with a finish time of 2.07.18, topped the male runner’s list, while Kenya’s Antonina Kwambai was the first female to cross the finish line at 2.23.20.
This is Team TCS
The employees from TCS Canada mirrored the excitement of the participants. In the months leading up to the marathon several other events brought employees out to support the TCS Toronto Waterfront Marathon, such as community runs geared around launching the official ASICS race T-shirt and unveiling the medal designs.
TCSers showed up in full force on race weekend—from greeting expo guests to handing out water along the course and distributing medals at the finish line, they stepped up. Some even signed up to volunteer one day and walk or run the 5K the next.
TCS and Canada Running Series are already hard at work on the 2023 marathon and are looking forward to putting on another successful TCS-sponsored event.
Stats
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3
races
21k+
participants
30k+
race app downloads
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